Dave Fleet

FEBRUARY 15, 2011

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. This year, even more than in recent years, I find the results of the survey fascinating from both traditional and digital communications standpoints. Social media and trust.

Social Media 318

Social Media Survey Social Graph News 318

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.

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Social Graph Hubspot StumbleUpon Digg 104

Proactive Report

OCTOBER 30, 2011

To be successful in social media you need to l isten, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Acting on Intelligence from Social Media, 2011). We all flew Virgin Atlantic.

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Social Media Retail Airlines Social Graph 95

Proactive Report

JANUARY 27, 2013

According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions. In fact, more than one-third of the 300 US executives (36 percent) say that the CEO of their company does not care, or cares little, about the company’s reputation in social media. (I

Reputation 101

Reputation Social Graph B2B Survey 101

Proactive Report

DECEMBER 20, 2010

Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. Building social graphs has not been part of our PR practice. Right now ‘social network analysis’ just doesn’t trip off the average person’s tongue.&#.

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Social Graph Analysis Survey Data 69

Proactive Report

JUNE 4, 2014

Over the past few years there has been a lot of discussion about how to measure digital content and social media activity. Most of the focus has been on measuring after you have put out content online and in social media. However, many businesses miss the value of gathering social intelligence.

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Social Graph Survey Research Social Media 49

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

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Social Media Strategy CoTweet CoTweet 121