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Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.

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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. This year, even more than in recent years, I find the results of the survey fascinating from both traditional and digital communications standpoints. Trust in 2011.

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Digital and Social Reputation Ignored by Many Executives

Proactive Report

According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions. In fact, more than one-third of the 300 US executives (36 percent) say that the CEO of their company does not care, or cares little, about the company’s reputation in social media. (I

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Is it That Easy?

Proactive Report

Building social graphs has not been part of our PR practice. They need to develop an easy-to-use vocabulary set for understanding data mining and social graphs and communicating about it. Right now ‘social network analysis’ just doesn’t trip off the average person’s tongue.&#.

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Social Intelligence: The Right Sequence for Success

Proactive Report

Prior to social media, traditional market research was the only way to find any of this information. But traditional market research is expensive and time-consuming. On social media we happily bare our souls, so social intelligence is there for the taking. See what your competitors are doing in the space.

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Formula for Social Media Success

Proactive Report

In pre-Internet days research showed that, on average, a customer who had a negative experience told 13 people. Businesses are lagging way behind their customers in the use of social media: 80 percent of economically active people in the US are active on social media. It pays to map your social graph.

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Social Commerce IQ 2012 [Report]

Mindjumpers

In an introductory statement, 8th Bridge CEO Wade Garten says: “Social commerce has pivoted its focus from e-commerce transactions on social networks to a new kind of social network in which users are connected by their interests (Interest Graphs) rather than friendships (Social Graphs). Customer Survey.

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