Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JUNE 15, 2012

According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. One of the overarching trends over the past 18 months in ranking factors is the increased importance of social signals. In the abstract, Google counting a link from one web page to another web page was a stroke of genius.

Google 125

Google Content Construction Social Graph 125

Proactive Report

JUNE 4, 2014

Over the past few years there has been a lot of discussion about how to measure digital content and social media activity. Most of the focus has been on measuring after you have put out content online and in social media. However, many businesses miss the value of gathering social intelligence.

Social Graph 49

Social Graph Survey Research Social Media 49

Mindjumpers

DECEMBER 19, 2012

In an introductory statement, 8th Bridge CEO Wade Garten says: “Social commerce has pivoted its focus from e-commerce transactions on social networks to a new kind of social network in which users are connected by their interests (Interest Graphs) rather than friendships (Social Graphs). Customer Survey.

Report 242

Report Retail Survey Social Graph 242

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Proactive Report

DECEMBER 21, 2010

EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. Sites will become a hub to aggregate and explain activity on social networks, and add long-form value. Disclosure: I am a partner and helped to develop this social news hub).

Sites 85

Sites Trends Social Media Social Graph 85

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. MySpace used to be Janet, and now it’s LaToya – at best. The goals shift.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Proactive Report

NOVEMBER 10, 2012

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. Social Audit. Consequently showing ROI is almost impossible.

Mobile 111

Mobile Reputation Social Graph Skills 111

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools.

Review 200

Review Tools Social Media Klout 200

Proactive Report

JULY 28, 2011

Is social media important to the future success of your business? These execs see social media as a key factor in business strategy and direction. Leadership organizations, not just marketing departments, must realize that social media are not a cure for the ills of common business malpractices.

Social Media 89

Social Media Jive Strategy Social Graph 89

SocialFish

DECEMBER 1, 2010

The ranking is comprised of more than 350 data points across four dimensions: Site, Digital Marketing, Social Media and Mobile. The top 5 ranked industry associations in the survey are: 11. The following are the top 10 digitally innovative organizations ranked in the study: 1. The White House. Nature Conservancy.

Committee 225

Committee Social Graph Compete Organization 225