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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Reputation Management. Your reputation is so important online because both bad and good news spread quite quickly. Price: Prices start at $99 per month. Larger Business Monitoring Tools. Brandwatch.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

We have embarassing pictures in Google Maps , videos about the death of an innocent man in the hands of a “competent&# cop , and even Yelp reviews that can damage your personal reputation , never mind your business. If a company wants to have a stellar reputation today , they better think about giving good customer service.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ I was very motivated to tweet about the hotel when I was staying there, which can only help spur business from my followers.&#

Hotels 245
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

youtube Portfolio Lateral Action Lifehacker Macgasm Mashable Pistachio: Touchbase Blog Ramblings of a Sysadmin Real Simple Schwag Addict Search Engine Roundtable Professional Bio Spammr from Tumblr Home About Consulting Contact Sitemap Policy Site design by The Other Ben Rudnick.

Brands 139
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Social Media: Hiring and in the Workplace. Social Media: Measurement and ROI. Social Media: General. Leveraging Other Social Media Sites. Reputation Management. Reputation Management. Sadly, there are some downsides of social media that we’re going to need to address. SEO: Strategy.

Marketing 279
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. Why not solicit reviews from your community to see what they think about you? If you offer great value and have firm believers amongst your midst, you have nothing to fear. That’s how Ben & Jerry’s is doing it.

Facebook 279
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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

After all, if you’ve invested the time in reading the book, why not give back some honesty and expertise in an email to the PR person – knowing why you didn’t review the book can help them hone their future pitches and help you build a good reputation. Some big PR firms think they are better than bloggers.

Blogger 177