Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 131

Marketing How To Sample Samples 131

Convince & Convert

NOVEMBER 30, 2023

Create a separate alert to get notified of your brand’s mentions with positive sentiment and collect those updates for future reference when you are fine-tuning your ad copy or looking for new ideas to position your brand when advertising on social media. All in all, the platform is everything you need to create a smarter targeting strategy.

Advertising 105

Advertising Social Media Strategy Tools 105

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

MAY 24, 2022

Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. This can give you a more solid ground to report on. Sentiment data. Cost per click.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Convince & Convert

DECEMBER 9, 2015

Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance. 2015 State of Sponsored Social Report. sampling of 1,003 consumers, ages 18-70.

Sample 60

Sample Samples Survey Study 60

Hootsuite

FEBRUARY 24, 2023

The platform also doesn’t allow you to customize social media performance reports. When you’re ready to report on your results, you can edit almost every aspect of your reports — pick and choose your metrics, add logos, and customize visuals. Here are a few more of the top features you’ll find in Hootsuite Analytics.

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HootSuite Social Media Management Tumblr Hashtag 83