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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Budget: Under $500 per month.

SM2 202
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164
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Social Media–What Do I Do With All This Data?

Janet Fouts

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. This is a good way to identify trends or product perception so you can take action to correct misconceptions or adjust your phrasing to fit the market’s vocabulary. Look for the trends and swarms of discussion.

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The Specialization of Social Media Analysis

Net-Savvy Executive

The response might come from a customer service or PR function, but the basic idea is what Radian6 calls "the social phone:" social media represent a new customer-service touchpoint, and companies need to respond to every mention that merits or requires a response.

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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

2010 SEO Trends. Social Media and Search by Arnie Kuenn of Vertical Measures was a great presentation on search trends in 2010. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. Listen and join the dialogue with Radian6.

ROI 114
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It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). There seems to be a real trend toward that title. There seems to be a real trend toward that title. link] jaybaer Thanks Tia.

Upcoming 124
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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. It turned out that there are certain algorithms that are capable of sort of synthesizing Net Promoter Score, out of social sentiment that’s expressed on the web so we could create a Net Promoter Score.

Airlines 115