Atom Thought

SEPTEMBER 11, 2013

Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here. Needless to say, most portals have very similar content on Facebook, so much so that if you remove the logos and brand.

Social Media 133

Social Media Survey Team Platform 133

Atom Thought

NOVEMBER 22, 2010

Also, are social networks becoming a platform to show-off? Social networks need to focus on enhancing the value of relationships and this can happen if people use the platform as a particpatory medium rather than a show-off medium! What happens then?

Facebook 212

Facebook Foursquare Social Networking LinkedIn 212

Atom Thought

JULY 8, 2014

The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform […] Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media.

Content 100

Content Marketing Social Media Platform 100

Atom Thought

JULY 8, 2014

The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform [&hellip. Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media.

Content 100

Content Marketing Social Media Platform 100

Atom Thought

FEBRUARY 18, 2010

What happens if Yahoo also launches a social platform around it’s email service integrated with flickr? Better still: What happens if Microsoft launches a social platform around outlook email application? Coming back to the first question: What happens if Microsoft Outlook becomes a PROFESSIONAL NETWORKING PLATFORM?

Google 157

Google Flickr Yahoo Microsoft 157

Atom Thought

SEPTEMBER 11, 2013

Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here. Needless to say, most portals have very similar content on Facebook, so much so that if you remove the logos and brand […]

Social Media 100

Social Media Survey Team Platform 100

Atom Thought

SEPTEMBER 11, 2013

Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here. Needless to say, most portals have very similar content on Facebook, so much so that if you remove the logos and brand [&hellip.

Social Media 100

Social Media Survey Team Platform 100

Atom Thought

DECEMBER 14, 2010

I have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels platforms and this requires serious efforts. The above, however is easier said than done.

Social Media 217

Social Media Policies LinkedIn Training 217

Atom Thought

FEBRUARY 8, 2012

Communication continuum for social platforms. Anyways this also led to an interesting after thought and I decided to illustrate my thoughts on how WoM, Viral and Social are 3 different phenomenons –with overlaps. Word of Mouth - When content gets shared from one to few to few and in the process the impact tapers down and eventually dies.

Remix 242

Remix Collaboration ROI Social Media 242

Atom Thought

SEPTEMBER 3, 2010

As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in an enterprise.

Advertising 221

Advertising Google Adwords Engineering 221

Atom Thought

FEBRUARY 16, 2009

And precisely why this article becomes very relevant for Indian Social Networking Platforms! We see a very complex situation in India, given that there is a clutter by small and large local players, coupled with the affinity Indians have developed towards sites like Facebook!

Social Networking 100

Social Networking Sites Strategy MySpace 100

Atom Thought

NOVEMBER 23, 2008

Imagine the kind of brand involvement one can create, and the potential market share dominance that can be created through these small, yet segmented and targeted innovations.

Marketing 100

Marketing Education Collaboration Exercises 100

Atom Thought

SEPTEMBER 16, 2011

Magento.com- Open sourced ecom platform-alongwith mcommerce and hosted shopfront options. GSI- Complete logistics, order management and CRM platform. ((USD At the centre of the ebay nervous system is the Open Sourced Web & Mobile Platform- Magento-this platform can enable anyone to start a shop, and enables customers to transact.

Open Source 214

Open Source Retail Mobile Comparison 214

Atom Thought

OCTOBER 5, 2011

The effort required in creating and maintaining our network on a 2nd social platform is so high that we restrcit ourselves to 1 social platform. The fact of the matter is that, most of us are on facebook and perhaps don’t use any other ’social network’ Now that’s then a winner takes all market.

Real Estate 206

Real Estate Marketing Compete Social Networking 206

Atom Thought

FEBRUARY 18, 2010

(..)

Google 113

Google Flickr Yahoo Platform 113

Atom Thought

FEBRUARY 18, 2010

(..)

Google 100

Google Flickr Yahoo Platform 100

Atom Thought

MARCH 25, 2008

(..)

Marketing 100

Marketing Types Platform 100

Atom Thought

MAY 22, 2012

A student could drink the potion called ‘Internet’ and serve at the same platform as an MNC, perhaps better! Internet was conceptualized with a dream. The dream of equalizing everyone and democratizing all content. The promise of internet was so strong that many young men left comfortable jobs and followed their dreams. Many succeeded!

MySpace 250

MySpace Yahoo Microsoft Buy 250