Remove Mobile Remove Social Networking Remove Twitter Remove UGC
article thumbnail

7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content. There’s a reason why Twitter is killing Facebook in CTR rates. Get serious about mobile. Get serious about mobile.

article thumbnail

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Gamification.

Content 253
article thumbnail

Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Stories on Facebook were rather slow to take off.

article thumbnail

5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Smaller Social Teams Leveraging UGC Creators. billion in 2022. Image source.

Trends 297
article thumbnail

A First-Class Guide to Social Media for Travel

Sprout Social

If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media. One of the first things you should do when creating a profile on a social network is add your website or blog URL to your bio or about section. Research Your Destination.

Travel 40
article thumbnail

Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app.

article thumbnail

5 types of social media content that can accelerate business success

Sprout Social

Despite the growing demand for video among consumers and the value of video in achieving social goals, marketers’ content strategies continue to favor photos and posts containing links. Findings from the Index reveal that overall only 14% of Facebook posts, 11% of Instagram posts and 5% of Twitter posts include video content.

Types 140