article thumbnail

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Every brand touch is an opportunity to influence perceptions, to build your reputation. Every brand touch is influencing perception and building your reputation. Definition of reputation. Supporting Resources: 15 Tips to Zoom Your Brand (white paper). It’s not just about you. Every brand touch counts.

Brands 113
article thumbnail

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

Of course your logo, colors, website, mobile site (or not), mobile applications, videos, tweets, Facebook and other social network pages, packaging, communication is also part of your brand foundation. Definition of reputation. 15 Tips to Zoom Your Brand (white paper). Your brand is so much more than your logo.

Brands 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

Because you want your website to scale easily to tablets and other mobile devices. With so many people switching over to mobile messaging, it’s easy to think that your focus should be on getting people to give you their cell numbers so that you can send them SMSes whenever you have a sale or an update. Website Design. You know this.

Marketing 151
article thumbnail

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Content Marketing.

AJAX 194
article thumbnail

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Download our 105 Factors Impacting Your Digital Brand white paper. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper). Your actions speak far more louder than words. Know Your Audience!

Brands 60
article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. (

article thumbnail

Crowdsource: BP Oil Spill and social media

Laurel Papworth

White Paper: Social Networking Primed To Go Mobile (0). Twitter: Reputation Management in Social Networks (18). Related posts. Australia Event: Social Networks and P.R. (9). is a bust – Advertising doesn’t work (6). Twitter: Social StoryTelling (14).