Dave Fleet

NOVEMBER 2, 2010

Tweet Discussion around my recent post on some alleged unethical social media use during Toronto’s mayoral election got me thinking around some broader topics that have emerged recently. People who try to tie social media success or failure alone to campaign results are nuts. Neither does cable news.

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Social Media Policies Metrics Issues 343

Dave Fleet

FEBRUARY 28, 2013

What if you had to re-examine your assumptions around social media? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” From One to a Million: Managing Social Media at Scale from Dave Fleet. What would change?

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Social Media Communities Overview Forums 393

Dave Fleet

NOVEMBER 29, 2010

Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Chris Kieff wrote a post last week giving his thoughts on some numbers-focused ways to select a social media consultant. So, without further ado, here are nine ways to evaluate a social media agency.

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Social Media Proposal Consultant Wikipedia 403

Dave Fleet

JUNE 9, 2010

Eqentia is a social media startup headquartered in Toronto, Canada. In this week’s episode of Social Mediators , Eqentia’s CEO and Founder, William Mougayar , joins Joe Thornley and me for a discussion about Eqentia, what it does, who it’s aimed at and future plans for it. Have you tried Eqentia ?

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Folksonomy Social Media Tools Startup 253

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

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Sysomos ROI Social Media Privacy 273

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? My head hurts.

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Influencer ROI Metrics Klout 321

Dave Fleet

JANUARY 26, 2021

Social media usage has surged while wide-reaching lockdowns have accelerated digital transformation for businesses over the last six months. Social media issues just scratch the surface. Social media is not homogenous – and it’s not going away.

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Privacy Marketing Data Reputation 195