Remove Metrics Remove Small Business Remove Social Bookmarking Remove Social Media
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Social Media Complainers – your new BFF's

Akamai Marketing

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

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A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? Consider the fear most businesses (yours?) have when beginning a social media program. Start by asking your employees simple questions about social media.

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On Alice in Wonderland and Social Media

Akamai Marketing

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. your own set of metrics. By the way, “sucking less&# is not a measurable metric, get your own. Then live it.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142
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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203
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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns. Marketers take note, services like TextMyFans allow you to integrate your social media with this increasing trend.

comScore 156