The Social Media Incubator

DECEMBER 26, 2012

Amidst all the hype, it’s pretty clear that social media is here to stay as a viable marketing avenue for businesses large and small.

Trends 144

Trends Social Media Reddit Startup 144

The Social Media Incubator

DECEMBER 22, 2014

At the end of the year, many offer up their thoughts on what the online trends will be for the year to come. As Facebook’s organic reach continues to shrink, online marketers are flocking to buy ads in order to get messages to their target audience. Some will come true, and some will fall short. Could Ello rise? Pay to play.

Marketing 182

Marketing B2B Engineering LinkedIn 182

The Social Media Incubator

JULY 24, 2014

Each week we take a look at how social media has changed, as well as new trends in the industry. This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. Facebook Gets a Fresh Look as News Service.

Marketing 179

Marketing Case Study YouTube News 179

The Social Media Incubator

JULY 2, 2013

There are some simple basics for keeping your social media campaign a vital part of your online marketing, such as knowing your audience and posting at high engaging times of the day. While creating interesting and engaging content, make sure you are referencing current trending topics. Be In the Conversation.

Social Media 130

Social Media Strategy SEO Trends 130

The Social Media Incubator

JUNE 13, 2013

We’ll continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights, that help people discover more of the world’s conversations.” ” Hashtags are best known by Twitter users as a way to take part in trending topics or create your own. What are your thoughts?

Hashtag 134

Hashtag Facebook Open Source Social Networking 134

The Social Media Incubator

NOVEMBER 4, 2014

Since that night, Chevy has run with the hashtag, #TechnologyAndStuff, which was trending on Twitter shortly after the blunder. Chevy has also brilliantly incorporated the phrase into much of their marketing. A Chevy pace truck at Texas Motor Speedway on Nov. Chevrolet spokesman Mike Albano said, “We embraced it and ran with it.

Reputation 144

Reputation Hashtag Social Media News 144

The Social Media Incubator

JULY 19, 2013

One of the biggest keys to effective social media strategy is to integrate your offline marketing campaign into your social media campaign. When your audience sees a uniform and consistent campaign in every aspect of your marketing, they are more likely to recognize and remember your brand. What topics are trending in your market?

Social Media 147

Social Media Strategy Campaign ROI 147