Social and Logical

DECEMBER 3, 2010

Marketing is focused on getting people to notice brands and behaving in a favorable direction. This is why regular content and conversations through social media matter are important. So, how can this be accomplished? Research psychology has defined a framework called ABA (applied behavioral analysis).

Analysis 186

Analysis Social Media Course Examples 186

Social and Logical

DECEMBER 3, 2010

But I’d like to discuss different topics in Psychology and how research in this area matters for social media. Sure, there are many supposed experts in this social sphere. It surprises me that research findings in Psychology have yet to really interface with the realm of social media.

Social Media 150

Social Media Wikipedia Research Statistics 150

Social and Logical

DECEMBER 28, 2010

A people-centric look at social media Search Social and Logical About Who Knew Paper Towels Could Be This Fun? 28 Dec Social media usually works best when its has to do with topics that people naturally enjoy talking about. Maybe if we are discussing chores or errands.

Embedding 150

Embedding Analysis ROI Conversation 150

Social and Logical

DECEMBER 3, 2010

Social Media & Common Sense. Likewise, analysis can only get you so far when it comes to social media. Likewise, analysis can only get you so far when it comes to social media. The Business of Online Marketing. Professionals in social media need metrics. Pretty silly isn’t it?

Engagement 150

Engagement Fashion Analysis Data 150

Social and Logical

DECEMBER 3, 2010

These principles are at work, not only in social media, but also in technology and the natural world as well. Understanding these principles will help you make effective decisions for your social media strategies. In social media, they would include our Twitter followers, Facebook fans etc. Components.

Strategy 150

Strategy Construction Aggregator Loyalty 150

Social and Logical

DECEMBER 6, 2010

Alan Pearcy who wrote the post had this to say: Amid the current social media frenzy, it’s completely unfathomable to think how wrong this campaign went–just terribly, terribly wrong. Creativity could have been used to have the celebrities ask their social media followers to contribute, instead of dying digitally.

Campaign 186

Campaign Social Media Eventful Advertising 186

Social and Logical

DECEMBER 7, 2010

But this type of scenario is all too familiar in the world of marketing. It’s also common for marketers to come up with projections that only amount to wishful thinking. Most of what happens in the world of marketing and social media can be explained through the findings of research psychology.

Campaign 170

Campaign Pharmaceuticals Research Project 170