Mindjumpers
JULY 16, 2012
Today, a lot of communication among stakeholders is taking place in social media, and brands must therefore monitor social channels such as blogs, Twitter and Facebook for sentiments and influencers. You should never leave a question on Facebook or Twitter unanswered – whether it’s a negative or positive sentiment you must always reply.
Mindjumpers
AUGUST 31, 2012
The business will thus be able to monitor who is posting what about their brand (both positive and negative sentiments), identify and interact with loyal customers and participate in the conversation instantly by showing appreciation, responding to suggestions and collecting feedback.
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Mindjumpers
JANUARY 25, 2011
However, the activity cannot distinguish between positive and negative sentiment, so the ad will be featuring all kind of actions, whether it may be ”having a lovely coffee at Starbucks” or ”the coffee sucks at Starbucks”. Advertisers would then have to flag the content as inappropriate in order to not having it featured.
Mindjumpers
FEBRUARY 3, 2011
Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event.
Mindjumpers
MARCH 4, 2012
Moreover, the feedback is real-time and organic – the amount of feedback and the timing of it can give you a sense of prevailing trends and sentiment in relation to your business. The insights you gain from social media are authentic in the sense that the data is not produced in a setup with different methods distorting the data.
Mindjumpers
AUGUST 25, 2010
Additionally, it should give guidelines on maximising positive interactions whilst reducing any negative sentiment. It should offer insight into the language and tone to use within differing environments, i.e. Facebook vs Linked In. Leave a Reply Click here to cancel reply.
Mindjumpers
AUGUST 9, 2012
Most comments reflect the sentiment of this message: Though the page has a new hate post every minute these days, the “Posts by Page” tells a story of loyal fans showing support: Yes, there are more than 2,000 comments that are predominantly hateful. Editorial Planning for Facebook Marketing.
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