Waxing UnLyrical

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers.

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Judging A Blog Post By Its Cover

Waxing UnLyrical

Because when you live in a world as fast-paced as ours, you just have a few seconds while your potential reader is skimming through her email, or RSS reader, or website, and decides whether or not to click through and read the fully story… or move on. Preview before you publish. Regardless, thanks for visiting! Wanna Subscribe?

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Who’s in customer service? Image: fixedgear ‘s Flickrstream, CC 2.0

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The MetricsMan Comes To #measurePR

Waxing UnLyrical

So when a study like the one published by e-Marketer* suggests ‘only’ 16% of social business programs are measuring ROI, while many are surprised it isn’t higher , it actually sounds a little too high to me. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Wanna Subscribe?

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Bringing Open Community To Public Relations

Waxing UnLyrical

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. There are a ton of books being published on community and how social media plays into that. What’s different about Open Community ? Maddie: Open Community is different.

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Weekly Roundup: A Chuckle Or Seven

Waxing UnLyrical

Larry is furious about this Mark Hurd thing , from The Secret Diary of Steve Jobs, published by Fake Steve Jobs. Why: Though Twitter’s managed to rid itself of its “shiny new&# somewhat since this post was published, the cartoons are still funny. You know why. Especially you, Jill. Thanks so much for stopping by WUL!

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. He’d love to grab a gab on Twitter. Thanks so much for stopping by WUL!