Sherrilynne Starkie

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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. Facebook announced it’s testing new ‘Trust Indicators’.

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Rules for good media relations

Sherrilynne Starkie

Many companies fail to include a media relations strategy as part of their content marketing. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix. Here are eight rules on to improve media relations: 1. Deal honestly. Contact me!

News 243
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Top Five: What’s your (Instagram) story?

Sherrilynne Starkie

This week’s top 5 social media news for marketing and communications professionals! 2019 is the ‘Year of the Story’ If you’re not leveraging this engaging content format in your marketing communications campaigns, you’re missing out. – We feature the new Facebook Messenger Unsend. Here’s steps taken in five key areas.

Instagram 186
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Rules for good media relations

Sherrilynne Starkie

Many companies fail to include media relations as part of their content marketing strategies. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix. Deal honestly. Be accurate, helpful and have integrity in all your dealings. Contact me!

Policies 186
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Why your social media isn’t working

Sherrilynne Starkie

It takes digital knowledge along with solid marketing and communications experience. One company had spent more than year updating and promoting its Facebook page, but wasn’t getting the engagement needed to raise awareness of important policy issues. Keeping up is not easy. It takes time and resources.

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Google Keep will get you organized

Sherrilynne Starkie

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. Google’s new privacy policy.

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Pinterest updates terms of service

Sherrilynne Starkie

The acceptable use and privacy policies have been re-drafted to make them easier to understand so that they will better reflect Pinterest’s own growth plans. Related posts: Content marketing is king. This morning, Pinterest has announced. Red Pinterest logo (Photo credit: Wikipedia). Search plus your world. Related articles.

Wikipedia 289