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Social media analytics & reporting guide

Sprout Social

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. Two of the most important metrics for marketers are reach and impressions.

Analytics 122
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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Campaign 141
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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media.

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Fetching Friday – Resources Mashup & The Science of Productivity

Kikolani

The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Use this comprehensive strategy that will not only save, but grow your business blog subscribers.

Mashup 130
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Things Bloggers Should Know Before Using Google Adwords

ProBlogger

Things like advertising on keywords with paid search, advertising on display networks including local news websites or YouTube, etc can be quite fulfilling. Remarketing is another way that Google Adwords leverages the power of paid searches and is considered the highest ROI variant of online advertising.

Adwords 44
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How to Get More Clients for Your Social Media Agency

agora pulse

Try these strategies: Ask for a testimonial. Ask a specific question or give them a testimonial template to make the process super-easy. If you collect leads on your digital agency website, you can implement a great strategy for nurturing prospects. Then post the testimonial on your website or share on social media.

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How To Get More Share of Voice on Social Media

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Knowing what is happening in the market and how your company stacks up can help you stay ahead. To understand how your ads are performing, you need to measure your share of voice for paid search.