Twist Image

JULY 1, 2012

Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Welcome to episode #312 of Six Pixels Of Separation - The Twist Image Podcast. arment dietrich. digital marketing. gini dietrich. marketing blogger. marketing in the round. marketing podcast. arment dietrich.

Marketing 81

Marketing Blogger Project Campaign 81

Convince & Convert

JULY 31, 2012

You never see people talk about competitors on social networks, and on marketing blogs. Marketers obsess about their competitors, messaging, and corresponding market share. That’s why we talk about competitors a great deal in Marketing in the Round. It’s the ultimate taboo topic. Here are some tips to help you.

Compete 115

Compete Price Analysis Energy 115

Waxing UnLyrical

JANUARY 29, 2013

Despite a hectic travel schedule, and recovering from the ‘flu, she graciously agreed to visit with #measurePR. And so began one of the most fun chats I’ve ever moderated (and I’ve moderated a LOT!). What is interesting about Katie and Beth is that they are classic examples of two leaders who are each stellar in their fields.

Case Study 177

Case Study Consultant Upcoming Travel 177

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

Review 186

Review Marketing Metrics Meeting 186

Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: So many options.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Webbiquity SMM

MAY 21, 2015

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Biro is an acknowledged thought leader at the intersection of HR, social media and marketing. But—what if you had to answer on the spot?

Social Media 100

Social Media Marketing B2B List 100

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. 25 in DC) rather eagerly. With some trepidation as well, but definitely anticipation too. Also, Geoff took this beautiful panoramic photo of the theatre when we were there a couple of weeks ago.

Communities 199

Communities Influencer List Consultant 199

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. Palomino wins this round. A palomino is “ a coat color in horses, consisting of a gold coat and white mane and tail.&#

Class 144

Class Creative Commons Postrank Conference 144

Jeff Esposito

MARCH 15, 2012

The Most Effective Marketing I Saw at SXSW – at conferences, brands blast you with their marketing messages. The Most Effective Marketing I Saw at SXSW – at conferences, brands blast you with their marketing messages. This post has made its rounds so apologies if you have seen it already. How was your week?

Google 36

Google Conference Meeting Issues 36

ProBlogger

JUNE 24, 2012

Not long ago we published the post 5 Ways Blogging Supports a Multichannel Marketing Strategy by Geoff Livingston. Geoff’s one of the authors of Marketing in the Round , How to Develop an Integrated Marketing Campaign in the Digital Era. Four marketing round approaches. Structure and contents.

Review 38

Review Marketing Exercises Blogger 38

Convince & Convert

JULY 27, 2010

Before Permission Marketing , how much audience did Seth Godin have? While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. You would be entirely wrong. Visits are up. Page views are up.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Janet Fouts

JUNE 5, 2014

They are marketers, authors, trainers, CEOs, and some are just plain geeks. CEO, president & co-founder of Marketo, the leading provider of cloud-based marketing software, successful serial entrepreneur & author of Revenue Disruption. Social Media and Internet Marketing consultant for small to medium businesses.

Consultant 196

Consultant Klout B2B Influencer 196

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Waxing UnLyrical

DECEMBER 2, 2010

I was trying to build up a really well-rounded in-house communication team encompassing a range of communication disciplines, both internal and external. I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job. Here they are. I hope they are helpful.

Class 208

Class Applications Creative Commons Organization 208

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools. Website: tedrubin.com. Twitter: @tedrubin.

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

ProBlogger

JUNE 6, 2012

This guest post is by Geoff Livingston of Marketing in the Round. With so many marketing tactics to choose from, it seems off that more and more businesses elect to forgo blogging. Blogging fits into a multichannel marketing strategy in four key ways. No, blogging is not easy. Lead with blogs. Undercut the competition.

Strategy 39

Strategy Marketing Yahoo Publishing 39