The same for loyalty, analytics, data, and every other media channel we're currently engaged with (my saying, "everything is 'with' not 'instead of'" still rings true), but the majority of media will (without question) be consumed and created on some type of mobile device. loyalty. There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. Beyond that (as if that's not enough!), It's too small for most Marketers. It's not heaven. it's not hell. MORE >>

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! The best part is you can incorporate this method with your offline advertising.  Have a local radio spot? Tell your listeners to text “like username&# to 32665, where “username&# is the part of your Facebook Page’s URL that follows facebook.com/username. 32655 is FBOOK, in case you were wondering. MORE >>

The campaign, managed by the mobile marketing agency Sponge, awarded consumers with 25 pence of phone credit for texting in unique code (which appeared on the bottles and cans) to an SMS short code. That means using mobile for dynamic location-based messaging for merchandise promotions, mobile couponing, advertising and loyalty programs. As Alex sees it: “This is where the loyalty aspect of CRM, so loyalty and offers around couponing and crediting, comes in. The last weeks have seen a raft of reports analyzing the next big thing: mobile commerce. 13:10]. MORE >>

This is the key takeaway of COMMUNICATE, CONNECT & CURATE: 3 ways you can encourage mobile app re-engagement with SMS, a new whitepaper that I have written based on input from mobile interaction specialist tyntec and interviews with mobile authorities including Tomi Ahonen and Jon Mew, Director of Mobile & Operations, IAB UK. This new white paper also picks up where my first white paper, Achieving App Impact: Using SMS To Encourage Interaction, Drive Loyalty , left off. Connect: Help your users share the apps they love with in-app invites. App case studies. a U.S.-based MORE >>

” And mobile loyalty and CRM will also move up the business agenda. major global brand allocates approximately 70 percent of its mobile efforts to reach efforts that include SMS. Like Macy’s, brands would be well-adviced to use an SMS call to action (to start the conversation) and then continue the interaction by harnessing QR codes (delivered via print advertising) to point people to a mobile website to capture people’s information —and interest. “ This is where publishers, brands and advertisers need to have serious discussions,” he said. MORE >>