Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. Flexibility : The variety that SMS marketing offers is almost endless. Why it Works.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Have you tried using SMS yet in your business? Having S.M.A.R.T
The Mobile Imperative
NOVEMBER 23, 2011
The same for loyalty, analytics, data, and every other media channel we're currently engaged with (my saying, "everything is 'with' not 'instead of'" still rings true), but the majority of media will (without question) be consumed and created on some type of mobile device. loyalty. There's a sad truth about mobile, but I don't want to hear it. It's not heaven. it's not hell.
Now People Can Join Your Facebook Fan/Business Page via SMS/Text.
Saying It Social
APRIL 6, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers to your Facebook Page, via text message! The best part is you can incorporate this method with your offline advertising. Have a local radio spot? Tell your listeners to text “like username to 32665, where “username is the part of your Facebook Page’s URL that follows facebook.com/username. 32655 is FBOOK, in case you were wondering.
How to Choose the Best Mobile Strategy for Your Business
Convince & Convert
APRIL 10, 2015
If that’s too complex, you can solve the same problem simply: Create an app that allows them to reach a customer service rep immediately via SMS. Punch-Card Loyalty. But the loyalty punch card promising one free sandwich for every 10 purchased doesn’t suit today’s customer, and frankly, neither does the “My [insert company name]” card swiped at the register. Window Shopping.
Direct marketing is dead. Long live direct marketing!
JANUARY 27, 2015
This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Multi-channel marketing is now a much more effective way of building customer loyalty and getting them to purchase more than just a basic product. Guest post by Sophie Davidson. Direct marketing campaigns need to work with your marketing mix.
Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
Blue Focus Marketing
MAY 14, 2012
Spurred on by these savvy consumers who understand the tremendous power they wield—and who demand that brands must earn their loyalty—businesses are now shifting from traditional to social. Only the companies who truly grasp and internalize this new philosophy will reap the benefits of increased revenues and unflappable customer loyalty. LinkedIn & Facebook.
Show 384 - Inside Mobile Marketing
MAY 13, 2012
How a mobile website is about access, mobile apps are for loyalty and engagement, then how mobile CRM is about creating the marketing conversation. SMS marketing and how NOT to engage a customer! This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download. Alex Meisl , Chairman of Sponge which he has developed into Europe's market leader on Mobile Marketing with operations in 20 countries, joins Anna Farmery to discuss . What is mobile marketing? What actually is mobile advertising? Check out GoMo from Google.
How to Make $5k from Skype (and Possibly a Whole Lot More)
AUGUST 20, 2012
Maybe it is a Gen-Y thing but given a choice between a phone call and a text message, I’d much rather send a quick SMS. And given a choice between an SMS and an email I’d rather send the email. These days a lot of bloggers are talking about loyalty. Note from Glen : This is post by Ramsay, who was recently introduced as a new member of the ViperChill team.
Is the Financial Services Industry Poised for Market Disruption?
AUGUST 17, 2015
Loyalty is fleeting these days. Money can be deposited into an account stored directly within the cell phone and send balances through PIN-secured SMS text messages between people and between buyers and sellers. Back then, being a bank customer often meant you would be a customer for life. Leaving a bank was difficult. After That was then. This is now…. The New Customer Mindset.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
By using these tools, you could be missing out on true relationships that could be deeper, with more loyalty, and the benefits of advocacy. It combines video, e-mail, Twitter and Facebook account updating, RSS, podcasts, SMS, social bookmarking tools, widgets, and more. really love what I do, I hope it shows. You’ll find iterations for both brands and agencies. Thanks! HMMMM.
Why Apps Fail and Other Mobile Marketing Truths
Convince & Convert
AUGUST 1, 2012
SMS – Still Valid, Still Underrated. Where’s your head at these days with SMS and text messaging? But yet, I feel like SMS still gets kind of a bad rep because it’s not cool. Simon: I’m still a huge advocate of SMS. SMS is to mobile what email is to the rest of digital marketing. Simon: Yeah, so I would definitely compare the two, SMS and email, just in that email marketing is still the most successful way to get an activation. SMS is definitely the most successful way to get a mobile activation. Jay: Hey, everybody.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. 1. Social Media is Inexpensive False.
7 Strategies I’m Pitching for Businesses to use Facebook Places
Stay N' Alive
SEPTEMBER 13, 2010
You could almost turn this into a loyalty rewards system of some sort. SMS – Yes, Facebook Has This, Too. Facebook Places is the latest and greatest service offered by Facebook that has many Brands raging around how to build a strategy. Also note that these strategies only work if your customers (or visitors or users) actually have a place to meet and congregate in real life.