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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

According to Persado, the company already works with 250 marketers across categories including retail, finance, and hospitality. Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data. BMW Builds An AI-Enhanced Sports Car With a Personal Assistant. Source: GeekWire.

Examples 200
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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.”

Brands 127
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Retail companies the world over are taking to holistic commerce and everything it brings to the table. Gamification is still a bit of a loose concept, in spite of the various coupon plays, discount systems, loyalty programs, punch cards, check-ins, mobile technology and other factors playing into new ways for brands to interact.

Content 253
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The Top 20 Brands to Watch at NRF 2019

Pixlee

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands.

Brands 40
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The State of eCommerce & Digital | Recapping the 2018 eTail East Experience

Pixlee

Understanding the audience and having a unified view of customer relationships ; Building the correct digital and social marketing stack, understanding CRM & loyalty. What omnichannel truly means today for brands and retailers ; Figuring out the right relationship between eCommerce and brick & mortar.

ROI 40
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Brand awareness: What it is and strategies to improve it

Sprout Social

Fast food, retail, sports—those brands can get experimental. runs on @dunkindonuts drops 3/31/22 on our site, exclusively available to our Beauty Squad loyalty program members ??. First things first: your social media presence shouldn’t look like everyone else’s. Everyone else has to play it safe. That couldn’t be more wrong.

Strategy 131
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6 Instagram Contest Ideas For Your Next Giveaway

Keyhole.co

Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. On the other hand, it subtly fosters brand engagement and loyalty. Besides increasing brand awareness, this tactic can help build a library of UGC that you can repost as social proof to win audience trust. What’s more?