Twist Image

DECEMBER 13, 2010

The truth is that Marketing is changing, shifting and adapting. The brands who use these digital channels in a self-serving way are the ones who may be gaining friends and followers now, but it will be interesting to see how this plays out in terms of both longevity and loyalty in the long run. brand loyalty. brand loyalty.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Convince & Convert

SEPTEMBER 11, 2011

So much so that people (presumably sober) proclaimed that this was the future of marketing. Why do you think billions are invested every year in loyalty programs (tiered treatment) and credit scores (tiered treatment)? Much (too much, actually) was made of the Peter Shankman/Morton’s Steakhouse stunt a few weeks ago.

Klout 159

Klout Nielsen Influencer Social CRM 159

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JULY 27, 2012

We’re taking social and moving it beyond marketing, and getting lots of people involved. Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. But it got me to thinking. Sales and engineering, and customer service, and those kind of programs.

Airlines 115

Airlines Sentiment Hotels ROI 115

Techipedia: Tamar Weinberg

JUNE 16, 2010

You will be able to gather enough data from your own campaigns to help you improve your online marketing. It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. Am I integrating offline marketing with my social profiles? Do I have social media integration on my business blog?

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. It allows a sniper vs. shotgun approach to marketing.

Social Media 124

Social Media Strategy Foursquare Social CRM 124