Convince & Convert

APRIL 6, 2010

This is especially important now that Google and Bing are incorporating social content into real-time search results). You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. Consider including some of these phrases to your master keyword list.

Brands 141

Brands Content Social Media Consultant 141

Convince & Convert

MARCH 25, 2010

"A Social Media Scoreboard That Works" [link] (via @jaybaer) [link] Gregg Morris If you haven't looked at this yet, you might want to.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 24, 2010

Are you creating a chasm, whereby you treat your social media customers better than your non-social media customers ? Regardless, you need to set some expectations in social media, which is why companies are starting to list hours of operation on their Twitter accounts, etc. And is that appropriate?

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Jury's still out.

Metrics 128

Metrics Strategy How To Tourism 128

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Slideshow, lists, and everything. Slideshow, lists, and everything.

Marketing 122

Marketing Conference Social CRM Social Media 122

Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Very helpful as our company moves forward with our plan for Social Media. RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] Stacey4fam Great article!

Social Media 137

Social Media Strategy Consultant Blogger 137

Convince & Convert

JULY 21, 2010

because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. Having a privacy policy or a social media policy is not enough. She promptly divorced him so he turned around and sued them.

Social Media 151

Social Media Policies Consultant Social CRM 151

Convince & Convert

MARCH 23, 2010

Orientation for Your Blog Your first-time blog visitors are unfamiliar with your site design, navigation, structure, and other proclivities. That’s why I recommend the “Similar Posts&# plug-in below, and why I suggest you list recent posts and popular posts prominently on both the right side and bottom of every page.

Social Media 118

Social Media Strategy Consultant RSS 118

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

Content 123

Content Marketing Consultant Social Media 123

Convince & Convert

MARCH 3, 2010

Make Social Portable Facebook’s true genius isn’t Facebook.com, it’s Facebook Connect, allowing consumers to import their friends and their friends’ opinions onto hundreds of thousands of other Web sites.

Social Media 120

Social Media Strategy CoTweet CoTweet 120

Convince & Convert

JUNE 7, 2010

My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names. Whether or not the employee guesses the correct identification, the bio of the team member is shown, building familiarity in the ranks.

Social Media 118

Social Media Strategy Review Consultant 118

Convince & Convert

AUGUST 11, 2010

We’ve been blessed beyond comprehension, and the list of family, mentors, clients, colleagues and pals who have helped us along the way are far too numerous to list. and the site produced a list of candidate cities for our consideration. Arizona has been very, very, very good to us. link] Jenna D.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

MAY 26, 2010

Facebook fan pages are email newsletters 2.0 Make sure you’re tying together your email program and your social media program. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article. Create a content ladder to leverage and syndicate your content.

Social Media 131

Social Media Consultant Video Strategy 131

Convince & Convert

JULY 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Thanks for the link back to the social FAQ – I'd lost the link during my busy summer.

Social Media 145

Social Media Strategy Consultant B2B 145

Convince & Convert

SEPTEMBER 21, 2010

I’m going to put your Social Media Worksheet to work for me. Thanks [link] Joanne Spruyt So glad I found your site. I’m going to put your Social Media Worksheet to work for me. Thanks [link] Joanne Spruyt So glad I found your site. I’m adding it to my to do list as one I need to answer ASAP.-=

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.

Social Media 144

Social Media Strategy Influencer Social CRM 144

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 131

Social Media Strategy Curation Privacy 131

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. Twitter (The Arkayne Blog) Tagged as: edison research , facebook , research , social networking , twitter , twitter statistics Did you enjoy this blog post?

Social Media 156

Social Media Statistics Strategy Research 156

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. That would be interesting to see how similar each list is.

Social Media 138

Social Media Strategy Social CRM Consultant 138

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). Of course, no company necessarily needs everything on this list. Arguably the biggest selling point of Slack is its ease of use and endless integrations (including many of the tools on this list). Newsletters. The list goes on.

Team 92

Team Tools Hubspot Collaboration 92

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. Twitter Lists Frenzy =-.

Social Media 144

Social Media B2B Strategy Consultant 144

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 152

Social Media Strategy Radian6 SM2 152

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. link] francine hardaway Great list, Jason. I’d add: 1)Social media can increase sales.

Social Media 146

Social Media Strategy Consultant Web 2.0 146

Convince & Convert

SEPTEMBER 8, 2010

There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. You’re the number one social network in the world. The goals shift.

MySpace 133

MySpace Facebook Social CRM Consultant 133

Convince & Convert

SEPTEMBER 21, 2010

I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. I have a few goals set up, including visits to my speaking page; visits to my consulting page; time spent on the site, etc. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. I implement bit.ly

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 15, 2010

Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. Total cost?

Social Media 150

Social Media ScoutLabs Company Consultant 150

Convince & Convert

MARCH 22, 2010

This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly). I hope you’ll consider registering for the Social Media Success Summit, and if you do, please use and promote this link ( [link] ) – if you do, I’ll make a few bucks. No pressure, eh?

Price 108

Price Social CRM Social Media Consultant 108

Techipedia: Tamar Weinberg

MARCH 22, 2011

Here’s a list of what I use that makes me productive, from time savers to the must have tools that rock my world. You could dedicate another email account to newsletters. Rapportive is a social CRM, giving you important information about the person who is emailing you. Hopefully, they’ll do the same for you.

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. Which leaves us with a huge question: who owns the data generated by visitors to these “sites&# ? It will be slow, and it will be messy, though.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Why is email such a steady producer? Consumer’s who get it, want it.

RSS 126

RSS Research B2B Consultant 126

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 131

Social Media Strategy YouTube LinkedIn 131

Convince & Convert

AUGUST 3, 2010

Facebook reports that consumers are 3 times more likely to connect their Facebook accounts on an e-commerce site, than will create a new account on those sites. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog? That’s huge.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook reports that consumers are 3 times more likely to connect their Facebook accounts on an e-commerce site, than will create a new account on those sites. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog? That’s huge.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

JULY 13, 2010

Advertising shops, SEO agencies, email consultants…the list goes on. Then, define a social and thought leadership strategy to get them there. I'd add one more reason to your list of why PR firms should avoid siloing digital- it hurts the client, and of course, not keeping the client happy ultimately hurts the firm.

Social Media 135

Social Media Strategy Consultant SEO 135

Convince & Convert

SEPTEMBER 15, 2010

Another story that just came to mind is our current plight to ‘gain traction’ with the site, re: [link] – from what you’ve illustrated above, I can see that sharing our strategy and struggles may certainly help others, and again also bring advice from others who have been there. .&# link] jaybaer Thanks Donna.

Social Media 163

Social Media Strategy Social CRM Consultant 163

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.

Social Media 123

Social Media Strategy Foursquare Social CRM 123

Convince & Convert

FEBRUARY 9, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? Tying Together Social Media and Corporate Social Responsibility Do You “Like&# How I Look In These Jeans? Like, say gravity.

Social Media 118

Social Media Strategy Survey Social CRM 118