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Leveraging social media to reach a wider audience

Koka Sexton

With millions of users active daily, platforms such as Twitter, Facebook, LinkedIn, Instagram, and YouTube have become invaluable to businesses who are looking to expand their customer base and generate new leads. LinkedIn is a professional networking platform, which focuses on creating connections between businesses and employees.

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Book Review: Social Media Marketing

Webbiquity SMM

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on LinkedIn. Social Sharing (YouTube, Flickr, SlideShare, etc.). Tweet This!

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

Jeremy Porter writes a thoughtful piece on what hasn’t changed in PR (the need to communicate to and manage relationships with various audiences) and what has (dialog rather than monologue, metrics and measurement technology, the media landscape, etc.), Share this on LinkedIn. Trail of Breadcrumbs by PR-Squared. ** 5 stars.

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The Social Media Strategist

Social Media Network Marketing

Saturday, May 29, 2010 The Social Media Strategist Develop comprehensive social media strategy, leveraging the major social networks (LinkedIn, FaceBook, Twitter, YouTube, MySpace), blogs, video, stand-alone social newtorks, social commerce and more. Have been sharing a lot on my Blog, Facebook, LinkedIn and Twitter.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Wouldn’t the most logical approach be creating a metric that counts a resources popularity by the number of people who actually click on the link, as opposed to click a “like&# button? When contrasted with the StumbleUpon model, the FriendFeeds and Diggs of the world seem to have the process backwards. Answers Yahoo!

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

In order to provide an assessment of the quality of traffic driven by each network, four site metrics were analyzed: Average page views Time on site Bounce rate Percentage of returning visitors Let’s see what the figures reveal. Subsequently, Sphinn is perhaps the most relevant niche social network on the web. Answers Yahoo!

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

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