Convince & Convert

FEBRUARY 10, 2010

link] Andrea Pacheco How can social media kill email: @netpartner | [link] | #trends #tech #socialmedia (via @andreinfobase) [link] Social Media Review | Wizards of Alchemy [.] Integrating Email and Social Media with Flowtown – [link] #contentmarketing [link] Jennifer Windrum Thank you, thank you, thank you.

Social Media 128

Social Media Marketing Social CRM Consultant 128

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SEPTEMBER 20, 2010

Twitter Lists Frenzy =-. link] Maria Reyes-McDavis Thanks for highlighting what many marketers are missing… 1) Social media is so much more than the 5 staples people are sticking to, it’s an entire world on the web where your customer (whether B2B or B2C) could be. Twitter Lists Frenzy =-. Twitter Lists Frenzy =-.

Social Media 149

Social Media B2B Strategy Consultant 149

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JULY 26, 2010

Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc.,

SEO 115

SEO Social Media Consultant Social CRM 115

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FEBRUARY 24, 2010

Are you creating a chasm, whereby you treat your social media customers better than your non-social media customers ? Regardless, you need to set some expectations in social media, which is why companies are starting to list hours of operation on their Twitter accounts, etc. And is that appropriate?

Compete 116

Compete Conference Organization Social CRM 116

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SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

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JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link].

Social Media 141

Social Media Strategy Consultant Blogger 141

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JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff? Ad Chickadee ?

Social Media 155

Social Media Policies Consultant Social CRM 155

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MAY 25, 2010

Slideshow, lists, and everything. Slideshow, lists, and everything. Slideshow, lists, and everything. Slideshow, lists, and everything. As a solo offering some of what's listed above, I'm wondering about subcontracting with the array of trad agencies in my area.

Marketing 124

Marketing Social CRM Conference Social Media 124

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MARCH 4, 2010

Commerce If you have done steps 1 and 2, in the Consideration phase of the Buyer's Journey, you will continue to be relevant i.e. short-listed among candidates to solve the buyer's problem. With every such success, however, you must feed the beast or it will get hungry and wander off. You're almost to the point of sale.

Metrics 132

Metrics Strategy How To Tourism 132

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MARCH 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search A Social Media Scoreboard That Works March 25th, 2010 |Written (..)

Social Media 117

Social Media Strategy Statistics Metrics 117

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APRIL 6, 2010

You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Really good idea about looking at competitors' taxonomy too.

Brands 145

Brands Content Social Media Consultant 145

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JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Strategy Curation Privacy 134

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JUNE 7, 2010

My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names. This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose.

Social Media 119

Social Media Strategy Review Consultant 119

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APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Good stuff.

Social Media 149

Social Media Strategy Influencer Social CRM 149

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AUGUST 11, 2010

We’ve been blessed beyond comprehension, and the list of family, mentors, clients, colleagues and pals who have helped us along the way are far too numerous to list. and the site produced a list of candidate cities for our consideration. Arizona has been very, very, very good to us. link] Jenna D.

Social Media 116

Social Media Strategy Travel Team 116

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MARCH 3, 2010

My big issue with digital in general (and social media in particular) is that all too often tactical tools are held up as strategic solutions.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

Content 125

Content Marketing Consultant Social Media 125

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JULY 28, 2010

Great list, looks a lot like the discovery we do prior to content planning. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MARCH 23, 2010

That’s why I recommend the “Similar Posts&# plug-in below, and why I suggest you list recent posts and popular posts prominently on both the right side and bottom of every page. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip.

Social Media 120

Social Media Strategy Consultant RSS 120

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JULY 14, 2010

These are the lists. These are the lists. These are the lists. These are the lists. That's what we try to do with our “egotracker&# TwentyFeet. From twenty feet above you tell the business man: Look on twitter. These are your follower number. Look on facebook. These are your fan numbers and how they develop.

Social Media 136

Social Media Strategy Metrics Organization 136

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SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. That would be interesting to see how similar each list is.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 137

MySpace Facebook Social CRM Consultant 137

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MAY 26, 2010

Toshiya Kono RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] John McTigue RT @jaybaer: 14 Things I Think I Think About Social Media – [link] [link] Joshua Wilson @jaybaer has hit the nail on the head when it comes to marketing through social media.

Social Media 135

Social Media Consultant Video Strategy 135

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AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones. What do you think?

Questions 161

Questions Social Media Consultant Education 161

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JUNE 11, 2010

Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. While it's not ALWAYS true that good things happen to good people, in this case … it certainly is. is my vote. is my vote. is my vote. is my vote.

Upcoming 125

Upcoming Project News Social Media 125

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SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. link] francine hardaway Great list, Jason. I’d add: 1)Social media can increase sales.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

I’m adding it to my to do list as one I need to answer ASAP.-= I’m adding it to my to do list as one I need to answer ASAP.-= I’m adding it to my to do list as one I need to answer ASAP.-= Clare Swindlehurst´s last blog. Elf Name Generator =-. Clare Swindlehurst´s last blog. Elf Name Generator =-.

Social Media 167

Social Media Strategy Consultant Conference 167

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SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MARCH 22, 2010

link] Zack Wow, list of heavy hitter presenters… you're in good company. No pressure, eh? alexasamuels LOL, make sure you get your commission – I was convinced to sign up. No pressure, eh? Looks like the “palooza&# will be a hit!

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

JUNE 15, 2010

Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Why is email such a steady producer? Consumer’s who get it, want it.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 21, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Zenbe This is a no-frills to-do list app that syncs between the Web and iPhone. link] [link] Sharon Mostyn Awesome list, thanks Jay! link] Mark Levy Great list Jay.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. About a week ago, I was hungrily feasting on Jay’s post about why info is only boring if we make it that way.

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

SEPTEMBER 15, 2010

Brianhxc Oh hey, another “social media blah blah&# that describes and lists the same shit that people have been saying for the past 4 years… really insightful. link] jaybaer If your standard is that everything you read has never been said before, you must have an extremely narrow reading list.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. Anonymous Maybe we should list things where the level of ‘trust’ hasn’t fallen. Heart felt thank you for enlightment. Like, say gravity.

Social Media 119

Social Media Strategy Survey Social CRM 119