Webbiquity SMM
DECEMBER 20, 2011
Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Klout and Kred scores). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them.
Webbiquity SMM
MARCH 30, 2012
Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.
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Webbiquity SMM
JANUARY 24, 2011
For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. PowerPoints That Turn Into YouTube Videos Create Instant Marketing Tool by MediaPost Search Blog. Social Media Monitoring Tools.
Webbiquity SMM
MAY 10, 2011
Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.
Webbiquity SMM
MAY 3, 2011
The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Director of Sales for @ klout. What is it?
Webbiquity SMM
OCTOBER 23, 2012
A Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. Rachel Thompson offers 10 reasons for using Twitter lists, such as that you can use them to categorize up to 10,000 followers, they can help increase your Klout score, and “Lists are a perfect way to attract followers to your stream.
Webbiquity SMM
JUNE 14, 2011
Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.
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