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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. blogs, microblogging sites, social networks, etc.).

SM2 204
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The KISS Method For Determining Social Media ROI

SocMed Sean

Three Ideas For Implementing Social Media Knowledge Management Inside Your Organization Build An Internal Social Network Create an internal knowledge base that employees can refer to that helps them learn about your products and serves while also sharing their experience and knowledge.

ROI 269
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The Gamification of Social Media

Social Media Marketing

It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. But like the other sites, it's also a social network itself. Empire Avenue is the new game in town. What is it?

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You Become What You Measure

Social Media Strategery

We use tools like Sysomos and Radian6 to track millions of social media posts. We use sophisticated algorithms to measure the specific level of influence people have among their friends. We use social network analysis to determine how messages flow from one person to another. Where does it stop? Will it stop?

Sysomos 134
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The Most-Read Posts of 2012

Net-Savvy Executive

What Does Salesforce-Radian6 Deal Mean for Everyone Else? Applying Social Network Analysis to Social Media - September 2010. Global Social Media Usage Patterns - January 2011 (#4 in 2011). Professional-Strength Social Media Aggregators - June 2010 (#8 in 2011). Why You Can't Measure Influence - January 2012.

Radian6 71
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and determine what blogs they read, social networks they use, forums or wikis they use, etc. p.s. Sometimes your customer research will influence changes in your goals or even create new ones. and how they use / consume information on them.

Strategy 186
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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Paul Gillin is a smart, experienced guy (and I like his book ) and he raised some valid points about how participatory breadth (having an account on a LOT of social networks) can increase Klout score – perhaps disproportionately. . “How dare a company try to put a number on influence!&# they shout. An impossibility!

Klout 161