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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. Just do it head first, not with one foot.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Since he was reasonably happy with the service provider, he referred it to his friend. We have embarassing pictures in Google Maps , videos about the death of an innocent man in the hands of a “competent&# cop , and even Yelp reviews that can damage your personal reputation , never mind your business.

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How to Create Effective Social Media Guidelines for Your Business

Hootsuite

These policies are meant to protect a brand from legal risk, and maintain its reputation on social media. Boost your brand’s reputation on social media. Social media guidelines are typically created for employees, but they can also be shared with influencers, corporate partners, creative agencies, and others who can benefit from them.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Loyalty programs such as the Royal Champions encourage people to maintain a positive outlook about the company and may further influence them to talk more positively about the same company in the future. You reference Cruise Critic, where a lot of this post’s visitors have come from today.

Brands 133
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. How to Win Facebook Friends and Influence People (All Facebook): Nick O’Neill’s post on how to become a Facebook power user (read: genuine) is great. Here’s my list for 2008. Here’s 2007.

Marketing 265
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Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social media gives you an opportunity to exert influence onto customers and prospects. That influence often translates to interest; people want to hear what you have to say. This explicitly references the LinkedIn or Facebook connections that give you access to a person’s precious “commodity,&# his email address.

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

You refer to the ones most effected as the savviest of Digg users. The way I look at this update is that “Digg killed reciprocal links (votes)&# and that the algorithm is looking for stories that gain a natural pattern of traction and unconnected, unshouted, un-email-referred, non-friends-listed votes.

Digg 100