The Social Media Incubator

JULY 15, 2014

Are consumers really influenced by content they see on social media? Gallup released a recent poll that suggests a majority of users aren’t influenced by social media to make purchases. Users may not realize they are being influenced. . photo courtesy: Getty Images. People engage with people, not brands. .

Influencer 166

Influencer Social Media ROI Study 166

The Social Media Incubator

JULY 24, 2014

This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. This creative and entertaining campaign is something all marketers can learn from. Facebook Gets a Fresh Look as News Service.

Marketing 179

Marketing Case Study YouTube News 179

The Social Media Incubator

FEBRUARY 2, 2015

If we’ve learned anything here, it’s that the best marketing strategies appeal to a wide audience and make a special connection. In the Media Online marketing Public Relations Social Influence Viral Videos best super bowl commercial budweiser super bowl commercial mcdonalds super bowl commercial super bowl xlix'

Advertising 100

Advertising Sentiment Campaign Influencer 100

The Social Media Incubator

JULY 19, 2011

This means that the average social-networking consumer is more often grounded in the real world, expressing himself/herself openly and shares valued opinions in a network where friends are easily influenced. Reaching your target audience through Facebook is another powerful marketing tool for your brand.

Facebook 117

Facebook ROI Study Social Networking 117

The Social Media Incubator

MAY 6, 2011

Starting with a seemingly innocent Tweet around 4PM EST and escalating through Sunday night and throughout the rest of the week, every news source on the planet has by now covered the influence that social media has had on this major news story. All Rights Reserved www.thesocialmediaincubator.com. Copyright © 2009-2011.

Social Media 140

Social Media News Foursquare Small Business 140

The Social Media Incubator

NOVEMBER 28, 2012

Klout is a service that claims to measure social media influence , but is it accurate? That’s the million-dollar question among social media marketers. For starters, the definition of influence is a little bit murky. The service has its proponents, but it also has its detractors. Klout is by no means a perfect service.

Klout 106

Klout Influencer Social Media YouTube 106

The Social Media Incubator

JULY 9, 2013

According to a branding study done by Social News Daily, 97% of consumers said an online experience influenced whether or not they bought a product or service from a brand. Engaging an audience can prove to be challenging or time consuming, especially for small and midsize businesses. What engagement strategies does your business use?

Engagement 174

Engagement Social Media Tips Content 174