article thumbnail

What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Hashtag 116
article thumbnail

Effective ways to ask for and get more customer reviews

Sprout Social

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. The importance of customer reviews. How to get more reviews from customers.

Review 137
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. Pause and review your social calendar .

Hashtag 145
article thumbnail

7 Ways to Avoid Getting Shadowbanned on Social Media

Hootsuite

Instagram’s policies confirm that it hides public posts that it deems “ inappropriate ” from the Explore and hashtag pages. So even if you aren’t violating any guidelines, if Instagram decides that your post isn’t up to snuff for broader consumption, you might find yourself quietly excluded from the platform’s discovery tools.

article thumbnail

How To Create A Social Media Style Guide

Keyhole.co

A social media style guide typically includes- Voice and tone Language, grammar, typography Color scheme Hashtags Guidelines for engaging with the audience on social media Posting frequency PR crisis plan, etc. Efficient planning Laying down social media style guidelines helps your team plan content ahead of time.

article thumbnail

How to Create An Instagram Strategy That Wins 2021

agora pulse

To produce great content, captions, hashtags, and campaigns, you need to know what your followers like seeing in their feeds. There you can check the best times to post , the most popular hashtags, the top posts, and much more. You can see below that my most popular hashtag is #amwriting for example. Your top hashtags .

Instagram 144
article thumbnail

How to create a complaint management system to protect your brand reputation

Sprout Social

A UK restaurant even made headlines for its owner’s heated responses to poor reviews, proving not all publicity is good publicity. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.