Dave Fleet

MAY 10, 2010

The piece also noted that “community pages will indeed help make official brand pages more distinct from third-party pages and groups on the site.&#. As it it weren’t confusing enough already, we now have: Pages – representing an organization or person. Groups – for communities of interest.

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

DECEMBER 4, 2017

For example, my wife and I have found enormous value in Facebook groups for new parents in recent months as we prepared for the arrival of our baby. Several brands are also creating Facebook groups for their most passionate and valuable customers and partners.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

MARCH 27, 2018

Every role is important to an organization but as the National Practice Lead for Digital this one especially was important to me – as part of the leadership group on my team this role would help set the direction for the ongoing evolution of our digital practice and would be an important partner for me in the years ahead.

Skills 150

Skills Team Process Applications 150

Dave Fleet

OCTOBER 31, 2011

Section Two walks through 23 use cases of social CRM (based on Altimeter’s 18 social CRM use cases , with a few extras thrown in), dividing them into six groups: Social Marketing. Section Three looks at the implementation of social CRM within the organization. Social Sales. Social Support. Collaboration.

Social CRM 260

Social CRM Review Overview Energy 260

Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Also: interactive marketing trends and how social media may break down gender stereotypes.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

NOVEMBER 22, 2010

Identify problems early – by monitoring what people are saying online, you can identify many issues in niche groups before they escalate to a broader audience. Organizations often cited as leading the way in social media are launching properties and maintaining them over the long-term. Nowadays, the rifle can work. It’s a waste.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

MARCH 17, 2011

I think event organizers should consider whether bigger is always better, or whether they should cap the event size to prevent degradation of the event. I heard from a few sources that SXSW this year was about 30 per cent bigger than in recent years. Content varies in quality. Conclusion: Worth it.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

MAY 25, 2011

Compete Categories are groups of domains we organize for our PRO and Enterprise Level Subscribers. From my personal go-to toolkit, my data sources could include Google Trends – think search data, similar sites, and geo-demographics.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, this doesn’t happen organically overnight. Listen; engage; develop. TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t.

Campaign 417

Campaign Social Media Marketing Loyalty 417