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Balancing social resources across multiple business lines

Sprout Social

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Resources 103
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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together. This was the first-ever use of the hashtag: how do you feel about using # (pound) for groups. They aren’t specific to an industry or a theme. As in #barcamp [msg]? And don’t say a lot about your brand.

Hashtag 145
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What is hashtagging and how to use it effectively

Sprout Social

The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. Hashtags group together similar conversations to help people find content that matters to them. Industry or community-specific (example: #BookTok). What is a hashtag symbol? Location (example: #Dublin).

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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Social Media the One Bright Spot for PR Hiring

Proactive Report

Executives polled in the The Creative Group Hiring Index for Marketing and Advertising Professionals said PR and marketing research top their list of new hires they plan to add in the next year. 98% of U.S. companies say they plan to award base salary pay increases in 2011. How is PR faring?

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"Digital Marketing" Is Not The Same As Marketing

Twist Image

From the article: "'Stop using the word digital,' said Zaid Al-Qassab , chief brand & marketing officer of telecommunications group BT. Digital marketing - while not new - is still in its infancy. The word is causing enormous problems in clients and agencies and the work we're getting.'