Google and Marketing - Social Media Informer

Why I’m not writing about Google+ yet.

Akamai Marketing

JULY 7, 2011

Its not that I don’t like Google+, I do. I think its a brilliant integration of Google’s products. I think there are both useful and fun elements to Google+. I suspect it will, but that depends on what Google’s end goal is with Google+. So, you see, Google+ is already a game changer.

Google

Google Conversation Collaboration Conference

5 Often Untapped Strategies of Early Adopter Marketing

Akamai Marketing

MAY 19, 2015

Marketing to early adopters can be slippery though, what they grab on to is almost entirely motivationally based. In other words, toss out your traditional “Three P’s” of marketing if you want to capture this crowd, you’re going to need to think through what makes them tick.

Strategy

Strategy Marketing Startup Apple

6 Things To Empower Your Social Media Campaign

Akamai Marketing

SEPTEMBER 20, 2011

Google Analytics is a good start, but it won’t be enough. If you utilize non-digital forms of marketing, then let your social media pro in on the details. Let them understand your marketing cycle so they can support your over all goal, not just the goal of social media.

Campaign

Campaign Social Media Creative Commons Consultant

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

DECEMBER 29, 2011

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. Along those lines, I’ll be making better use of my businesses Facebook page and Google+Page.

Social Media

Social Media Vimeo Creative Commons Platform

Tool Tuesday: PostRank Analytics

Akamai Marketing

FEBRUARY 8, 2011

Most obvious of these is Google Analytics. The Freemium model is kind of interesting for Pro Bloggers: it allows registration (in exchange for free use of analytics) to be included in a list of influencial bloggers, making the blog information accessible to professional marketers using PostRank’s additional services (I imagine).

Postrank

Postrank Analytics Tools Klout

5 metrics to track on Twitter

Akamai Marketing

JULY 28, 2011

PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link. Website Traffic : Including top referral sources, time on page and number of pages per referral source.

Metrics

Metrics Twitter Postrank Analytics

Successful Blogging for Small and Medium Businesses

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) Think beyond the marketing team. Photos especially are great SEO tools…so allow your photos to be your Google’s Marilyn Monroe, while your writing is the classy Jackie O. Determine what the benefits to blogging will be. Then live it.

Press Release

Press Release Technorati Klout Metrics

5 things I’ve learned from failed blog posts

Akamai Marketing

JULY 19, 2011

No matter what kind of marketing you do, you have to listen, engage, measure, repeat. You know, like the day Google+ was announced (and they didn’t warn you). I’ve been experimenting with the timing on my tweets and Facebook and Google+ Profiles. Regardless, you have to learn from the experience and move on.

Badge

Badge Creative Commons Engagement Hashtag

Which comes first social media or social media culture?

Akamai Marketing

JUNE 26, 2012

Examine the differences between two of the world’s most dynamic companies, Apple and Google, through the lens of employment and you’ll see the differences between implementing social values and not. Google, at its heart is a social company (despite what you think about Google+). It experiments. And it empowers.

Social Media

Social Media Case Study Apple Collaboration

5 things to measure in social media ROI

Akamai Marketing

NOVEMBER 1, 2011

The new Google Ripples , which is used for Google+ postings, is going to be able to give some exciting graphical evidence to WOM valuation. I anticipate that Google will also begin to add a value to those shares much the way they do in Google Analytics for clicks or other pre-set goals.

ROI

ROI Social Media CPC Metrics

Tool Tuesday: Sprout Social Update

Akamai Marketing

NOVEMBER 22, 2011

Here too you can see from a single dashboard the Google Analytics info, Twitter info and Facebook pages info. Google Reader Feeds: Many months ago when I filled out that survey Sprout Social sent me, I specifically remember a question about what it would take to be the only tool I use to post.

Tools

Tools Social CRM Comparison HootSuite

LinkedIn-You’re Doing It Wrong

Akamai Marketing

MARCH 17, 2014

I have Twitter and Google+ as networks that are wide open; I enjoy reading information from people I don’t know in both those networks. I’m showing you this ACTUAL conversation because this person was actually honest enough to TELL THE TRUTH about why I received some random connection request. Kudos to this person.

LinkedIn Meeting Instagram Skills

Best WordPress Plugins for Business

Akamai Marketing

NOVEMBER 9, 2012

There are also some basic analytics which you can connect to your Google Analytics account for a deeper dive. Make it easy for your readers to share your content to almost any site they wish. All the major sites, Twitter, Facebook, etc., plus some you probably didn’t even know existed. Cost: Free. More Info: Sharaholic . Contact Form 7.

WordPress

WordPress Class Cost SEO

The REAL Lesson in the NRA Twitter Post

Akamai Marketing

JULY 23, 2012

Also, use Google Alerts. You can set Google Alerts to let you know immediately when news breaks. At least one of those people should be a senior communications executive who understands how to use the platforms, and can make a judgement call quickly. Alerts should come in email and phone.

Twitter

Twitter HootSuite Training News

11 Tips Blogging Tips for Businesses-Authority Building

Akamai Marketing

NOVEMBER 6, 2012

Know that Google searches all media types. “Stop thinking like a marketer, sales person, ect. Just don’t write your blog post the same way you write marketing material. As of the 2012 Google update of Penguin, how the biggest search engine is viewing your website has changed. Be honest and transparent.

Tips

Tips Hubspot Engineering WordPress

Stand Out in Social Media Marketing by Being Consistently Remarkable

Akamai Marketing

JANUARY 8, 2013

Stay Akamai: Stand Out in Social Media Marketing? Spend anytime on social media or marketing blogs and you’ll to see advice to make remarkable content. Be remarkable and you will stand out in your social media marketing. 3 Steps To Take Today. Remarkable. Let’s do that. ” In other words, not at all helpful.

Social Media

Social Media Marketing Social Networking Communities

Social Media Informer

Akamai Marketing

Why I’m not writing about Google+ yet.

5 Often Untapped Strategies of Early Adopter Marketing

Trending Sources

6 Things To Empower Your Social Media Campaign

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Tool Tuesday: PostRank Analytics

5 metrics to track on Twitter

Successful Blogging for Small and Medium Businesses

5 things I’ve learned from failed blog posts

Which comes first social media or social media culture?

5 things to measure in social media ROI

Tool Tuesday: Sprout Social Update

LinkedIn-You’re Doing It Wrong

Best WordPress Plugins for Business

The REAL Lesson in the NRA Twitter Post

11 Tips Blogging Tips for Businesses-Authority Building

Stand Out in Social Media Marketing by Being Consistently Remarkable

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