Social Media Strategery

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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

In the last several years we’ve seen a remarkable shift from blogs and discussion forums to instant update platforms like Twitter and Foursquare. Don’t just post the company’s newsletter on the platform – make it interactive, use the discussion forum to determine the content for the next newsletter, etc. Behavior Change is Slow.

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The Many Roles of an Internal Community Manager

Social Media Strategery

You cannot possibly garden the wiki, write your blog posts, moderate all of the forums, stay active on Yammer, run your metrics reports and do everything else a community manager is asked to do by yourself. The Internal Community Manager wears many hats. The same thing happens in an online community.

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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

For members of this hard-working class, they use online communities, forums, Facebook, and Pinterest to create these communities and support systems and conduct the research that allows them to make their dollar work as hard as possible for them. They’re looking for brands to do more than just offer them a deal or a coupon.

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What Kind of Impact Has Social Media Had on Your Organization?

Social Media Strategery

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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

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Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

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Gov 2.0 125
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Interested in Being at the Tip of the Spear? Be Prepared for…

Social Media Strategery

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