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4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. On the flip side, retailers can easily highlight products on category pages to effectively call-out environmentally sound products. Personalization.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Fan pages are a unique marketing canvas to connect with avid consumers. Competitive analysis provides insight into what your fans and their friends find engaging on other brands’ sites. But only 0.2

Brands 275
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

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How to use voice of customer data to improve your customer relationships

Sprout Social

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. This is a common collection method for online retailers. The collection stage uses social listening , review sites and on-site survey cards. VoC stage 2: Analysis.

Data 124
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Social Media Idea Management: An intellectual capital hustle?

Diva Marketing Blog

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. But don't expect anything back other than the satisfaction you derive in a bit of ego boosting on a brand site with some people who might vote you up or vote you down.

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site. Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom.

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Four Ways to Develop Amazing Social Media Content

Ignite Social Media

55% of marketers report a lack of resources for quality content production across the industry. Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. On-Site Content Development.