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Social Media Listening – It’s About Emotions

Janet Fouts

Maybe we have loyalty to a specific brand because of a particular memory association. When Neuroscientist Antonio Damasio studied individuals in the 1990’s who had specific brain lesions that limited their ability to connect feelings to emotions. Listen to social. because people know they are being watched in a focus group.

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What’s your social listening strategy?

Janet Fouts

Maybe we have loyalty to a specific brand because of a particular memory association. Neuroscientist Antonio Damasio studied individuals in the 1990’s who had specific brain lesions that limited their ability to connect emotionally. Still, I will say that social media is ever so much better a resource than using focus group scenarios.

Strategy 111
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6 Tips to Boost Your Customer Support Efficiency

The Realtime Report

So to keep your customers happy and encourage loyalty, you have to work hard on improving customer service. The content should be easily found on your website, company blog, and social media. The simplest way to conduct a survey is to post a link on social media. Practice Proactive Customer Support.

Tips 103
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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

Customer Advocacy marketing is when customers share your brand message on social media, often in their own natural tone and voice. Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers.

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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

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How to Use Social Media for Market Research

Hootsuite

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

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How to develop a winning customer experience strategy

Sprout Social

Now, enter social media — your secret weapon. It helps you build an emotional connection with them that leads to loyalty and unforgettable experiences. Use surveys, interviews and focus groups to collect feedback. For example, if customer loyalty is important, NPS might be a good metric to track.

Strategy 128