Koka Sexton

DECEMBER 26, 2022

This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty. It teaches readers how to use behavioral science to create persuasive and effective marketing messages that will guide customers through their decision-making process.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

Marketing 88

Marketing Loyalty Case Study Cost 88

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Maybe we have loyalty to a specific brand because of a particular memory association. We “feel it in our gut”. Analysis paralysis.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Maybe we have loyalty to a specific brand because of a particular memory association. because people know they are being watched in a focus group.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Buzz Marketing for Technology

MARCH 20, 2013

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. It’s the customer loyalty that will be at stake. Posted in eCommerce Personalization. Going green, online—is it worth it? The short answer is yes.

Conversation 199

Conversation Hotels Retail Focus Group 199

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

JUNE 12, 2023

It helps you build an emotional connection with them that leads to loyalty and unforgettable experiences. Use surveys, interviews and focus groups to collect feedback. For example, if customer loyalty is important, NPS might be a good metric to track. More importantly, listening shows customers you value their opinions.

Strategy 129

Strategy How To Metrics Loyalty 129