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Third Tuesday feat. Craig Silverman

Sherrilynne Starkie

Content curation is collecting relevant online editorial content and organizing and republishing it to make it findable and useful. He provided a quick demonstration of the tool to show Third Tuesday Ottawa how it can help simplify the content development process from ideation right through to publishing.

Curation 299
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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Once you’ve filled out your profile (particularly including your core keywords and links), the basic process for using any of the more than 500 social networks now in existence is pretty much the same: Find interesting/relevant/influential people to follow/like/connect with. Spot opportunities for innovation. Improve customer service.

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. This evolution has changed life for sales reps as well.

B2B 194
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The Business (To Business) Of Social Media

Twist Image

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). Social media makes your business more findable and more shareable.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

What’s the best process for developing a social media marketing plan? Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well).

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Facebook Is About To Explode (In A Good Way)

Twist Image

It allows Facebook to track trends and what is being shared in new and dynamic ways but, ultimately, the easier Facebook makes the content that is being produced on the channel as shareable and findable as possible, the harder it becomes for Facebook users to not use and increase their usage of this service.