Sprout Social

OCTOBER 19, 2022

While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. Maybe you want them to live in the cities where your retail locations are, or maybe you want them to have a large social media following. Use creator platforms.

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Pixlee

MAY 21, 2020

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. While the rate of growth has actually slowed since 2017, this could be a good sign for brands as competition for ad views may be slightly less fierce.

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Pixlee

NOVEMBER 19, 2020

Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. Go beyond traditional creative with UGC. In this internet age, UGC can be regarded as a digital form of word-of-mouth, reaching more people with the ubiquity of social media networks. Run a Social Media Contest Through Emails.

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Social Media UGC ROI Newsletter 52

Social Media Strategies Summit

OCTOBER 3, 2019

ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. In a similar campaign to GUESS, retail brand Uniqlo partnered with TikTok to launch a hashtag challenge campaign to promote their Spring and Summer 2019 collection. How TikTok is Different.

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Later

NOVEMBER 14, 2018

Between Black Friday and Christmas, 30% of all annual retail sales take place. And for some kinds of retailers, such as jewelers, it’s even higher. You’ll be able to connect with shoppers through a medium they love and trust while showing off your products at the same time!

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Instagram Tips Marketing UGC 58

Later

NOVEMBER 13, 2019

Instagram Aesthetic Trends #3: A Curated UGC Feed . Whether they use a branded hashtag like Airbnb or curating their whole feed from their community of influencers and ambassadors like Mejuri, UGC is here to stay! . TOP TIP: Find a way to make your UGC content recognizable for your brand, says Jordan from Ritual. .

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Instagram Trends UGC Meme 85

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

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Later

MAY 6, 2020

So the retail brand partnered with TikTok’s biggest star, Charli D’Amelio , to create sponsored content that drove new eyes to their brand page. Tip #9 to Get Followers on TikTok: Repost TikTok as UGC. NARS Cosmetics has begun reposting UGC TikTok content that features its products — and it seriously works for their feed.

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How To UGC Hashtag Trends 86

Sprout Social

FEBRUARY 23, 2022

Food for thought: social media for retail is all about having an omnichannel presence. Given that UGC can boost product page conversion rates by up to 64% , this is all the more reason to earn more customer shout-outs. Featuring people (think: influencers and UGC) whenever possible. Live shopping streams. Source: BH Cosmetics.

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Sprout Social

JULY 6, 2020

It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Similarly, Red Bay Coffee joined the call for major retailers to pledge 15% of their shelf space to black-owned businesses: View this post on Instagram. Spread the word. Like the wine? A post shared by Robin + Andre?a

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Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Here’s a fun fact, Millennials trust UGC 50% more than other types of media, so it makes sense that these images would work well for selling your product as well. Definitely go check them out for inspiration.

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Instagram Strategy Tips How To 75

Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. A fashion retailer showing how to style a trendy piece? The good news is that quality UGC is right at your fingertips. Wondering where to start?

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Sprout Social

OCTOBER 13, 2021

The retail giant regularly partners with influencers and celebrities to showcase new product lines and seasonal favorites. Shoppable UGC. Feature shoppable UGC gathered from customers, showcasing them on your own social feeds, website homepage and product pages. Aerie, the apparel retail giant, is one of them.

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Sprout Social

OCTOBER 19, 2016

User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. They’re a great way to get your followers to engage and also get some UGC. Ask for shares: Don’t just stop at having one person enter. Photo Contests. Photo of the Day!

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Later

MAY 29, 2020

Instagram Community Tip #4: Develop a Consistent UGC Strategy. UGC is brilliant as it allows specific community members to feel like VIP contributors, while the wider community benefits from seeing real people using and enjoying your products or services. . Speed Up Your UGC Collection with Later. A post shared by Se?zane

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Communities Instagram UGC How To 78

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? You could use a Facebook Group to share information about events, tutorials, UGC (with permission and credit), or customer success stories. This is retargeting.

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Sprout Social

AUGUST 17, 2021

Having a tool that helps you collect and share UGC for your brand can be a massive time saver, and that’s where a tool like Taggbox comes in. Furthermore, it helps you get permission and rights to publish UGC from the original creators, ensuring your brand reputation stays intact.

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Keyhole.co

DECEMBER 13, 2022

Focus on user-generated content (UGC). Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions. Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions. With consumers 2.4

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Later

MAY 29, 2020

Instagram Community Tip #4: Develop a Consistent UGC Strategy. UGC is brilliant as it allows specific community members to feel like VIP contributors, while the wider community benefits from seeing real people using and enjoying your products or services. . Speed Up Your UGC Collection with Later. A post shared by Se?zane

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Communities Instagram UGC How To 60

Ignite Social Media

AUGUST 15, 2017

Working with a fashion retailer? With those kinds of numbers, it’s no wonder that some retailers view Halloween as the beginning of the holiday season. Retailer H & M advertised a spooktacular sale on their website with an eye-catching themed GIF that fit both their brand and the holiday. Utilize UGC. The best part?

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Content UGC Retail How To 98

Later

JULY 22, 2020

The Shop tab is an awesome addition for both retailers and everyday users looking for shoppable inspiration on Pinterest. Canadian jewelry brand Mejuri keeps their Pins fresh and cool by implementing user-generated content (UGC). And that’s not all, they actually incorporate UGC on almost every single one of their boards.

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Strategy Brands UGC Marketing 58

Hootsuite

DECEMBER 6, 2021

It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail. Plus, your followers will love to see it — UGC serves as social proof, showing your followers and first-time account visitors that your brand is loved by the community.

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Hootsuite

SEPTEMBER 24, 2019

Regrams and UGC: User-generated content is by nature authentic and compelling. Here are a few ideas: Behind-the-scenes posts: Give followers a look at your office, your storefront, or your manufacturing process. Quotes and text-based images: Play with text to create visually interesting content with no photos required.

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Instagram Tips Marketing Hashtag 112

Sprout Social

JULY 1, 2019

Similarly, you’ll see many retailers and ecommerce brands use their customer shoppable feed links (like this Like2Buy link from Curalate). Retail and e-commerce. Pei Wei notes their commitment to natural ingredients in addition to promoting UGC and online ordering. But what best practices are we talking about? Shop your feed?

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Later

OCTOBER 18, 2019

In fact, by pairing UGC alongside their own promotional content, Lush can drive a ton more product sales than they would otherwise. That’s because 85% of consumers find UGC more influential and trustworthy than brand photos or videos. . Don’t worry, we’ve been there too. . Need some inspiration? Just look at their feed!

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Buffer Social

JULY 8, 2020

To help generate pre-launch interest, followers and UGC, we launched a friends & family program in the weeks before our official launch, and encouraged participants to share their Ultra Coffee experience with us. We try to encourage customers to use #jotcoffee and #justonetablespoon, and we’re currently running a #summerofjot campaign.

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Instagram Social Media UGC Strategy 98

Keyhole.co

JANUARY 22, 2024

For example, the art and craft retail chain—Michael’s, has vibrant visuals in their Instagram and Pinterest profiles. Amplify user-generated content (UGC). But before that, ensure your style guide has specific instructions about UGC collection and usage. Mention the color scheme and fonts in the multimedia section, too.

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Social Media Guidelines How To Hashtag 52

Later

AUGUST 25, 2020

time of the whole year, especially if you work in retail or e-commerce. This groundbreaking new feature allows consumers to “try on” products digitally before buying them — opening up a world of opportunities for retailers. The winter holidays are the busiest (and most important!) Instagram Shopping Feed Posts.

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Hootsuite

MARCH 2, 2023

The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP. How to protect your brand on social media Brand safety may be one of the biggest challenges for brands online, largely due to the UGC nature of social media. But you have to do your research first. Ad placements.

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Social Media Brands HootSuite Policies 97

Later

NOVEMBER 11, 2018

Every month, 90 million fingers tap on an Instagram shopping post to learn more about products. For brands and businesses, using Instagram shopping posts is a great way to showcase your products and use your Instagram feed to drive more purchases. Table of Contents: What are Instagram Shopping Posts and Should Your Business be Using Them?

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Later

JULY 17, 2020

According to TechCrunch , the number of Product Pins has more than doubled in the last year, with traffic to retailer sites increasing by 230%. . One way to overcome this is by featuring user-generated content (UGC) in your Pinterest boards. Find out more about how to set up Pinterest Catalogs for your business here !

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Brands How To SEO UGC 73

Hootsuite

NOVEMBER 28, 2022

User-generated content (UGC) is great for your own social content. Engage with shoppers on social media and turn customer conversations into sales with Heyday, our dedicated conversational AI chatbot for social commerce retailers. Dedicate your customer experience strategy to creating a delightful experience for your customers.

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Tips HootSuite Survey FAQ 123

Later

OCTOBER 23, 2019

As with our previous example, because Home Union operates a physical retail store in Williamsburg (along with an online store), it makes a lot of sense for them to highlight their location, hours of operation, and other important info. #9: The low-impact products company wisely uses the feature to tag the retailers that sell their products.

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Examples Instagram Hashtag Sports 46

Sprout Social

JANUARY 30, 2019

Excluding major retailers like Amazon and Bath & Body Works, take a look at who’s popping up in your space both organically and via ads. Happy to announce one of our newest retailers, The Crunchy Bean! If nothing else, curating UGC means less work on your plate and less pressure to constantly be thinking of new ideas.

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Hootsuite

OCTOBER 13, 2022

Create a social campaign dedicated to UGC to foster social proof. Engage with shoppers on social media and turn customer conversations into sales with Heyday, our dedicated conversational AI chatbot for social commerce retailers. In the meantime, she goes back to our social media feed to look at post comments and ‘tagged photos’.

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Sprout Social

OCTOBER 20, 2016

It is an attractive product, and while the brand is technically in the engineering and manufacturing space, over the past three years our team has worked to position Barn Pros as a high-end online retailer. Customers are constantly sending in user-generated content (UGC) like photos, videos and stories of their barn construction progress.

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Later

AUGUST 24, 2021

She shared her partnership with retailer HomeGoods , and asked her community to send her UGC should they see her work in-person. Creating thumb-stopping Tweets to promote your products can not only help raise awareness, but encourage sales too. There are several ways to do this: 1.

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