Waxing UnLyrical

SEPTEMBER 13, 2010

But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. This is a young guy in college, and he gets what measurement is and isn’t.

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. In this case, the local organizations are pushed out by the larger national volunteer organizations and they may miss out on some search traffic. Read All About It!

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

NOVEMBER 7, 2010

Faulty media metrics make for a guessing game , by Mathew Ingram at GigaOm. Especially if your shit service is broken from within. And no, I’m not making any political comment; just a practical one. The operative “p&# here is practical. Why: Being media junkies is what makes us both paloozas and palominos. Read All About It!

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

NOVEMBER 23, 2010

Id love to see some metrics on the effectiveness of advertorials. And, finally, Jackson is also an entrepreneur; he co-owns a small retail business called FAIT ICI with his wife, where he takes orders from his better half and sweeps floors a lot. Thanks so much for stopping by WUL! Regardless, thanks for visiting! Tks for the kind words.

Class 184

Class Blogger Issues Review 184

Kikolani

JANUARY 16, 2011

Question: What are the metrics to focus on when “sales leads&# are the goal for your blog? Another service to look into in conjunction with Google Analytics is PostRank Analytics ( https://analytics.postrank.com/ ). Have used Twitter, too, and am a total metrics geek, but curious how you find out what readers really want.

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

FEBRUARY 8, 2011

Its the same old folks (often because the companies use the same old faulty metrics -- evidenced by the AdAge Power150, especially when they introduced Alexa -- or because the more subjective lists are published by groups of pals who like to pat each other on the back). I know which one I’d choose. What about you? Read All About It!

List 161

List Class How To Comments 161

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) your own set of metrics. By the way, “sucking less&# is not a measurable metric, get your own. Are you trying to create community? Are you hoping to help along your SEO efforts? Then live it. Why should your customers care?

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g., Traditional and social media measurement tools usually provide 3 broad types of automation: 1. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 1, 2010

PRSA has been one of the leading proponents of the Barcelona Principles , which seek to establish new metrics for practitioners to measure the value of their results. No, the problem is that most people gravitate to PR because they are "word" people and not numbers people, so metrics scare them. Maybe this time it’ll stick.

Class 258

Class Education Metrics Creative Commons 258

Ari Herzog

MARCH 3, 2011

PostRank also runs invisibly and shows me metrics about the popularity of blog posts to help me know what you like to read and what you hate. Comment Redirect , upon submission of your first comment on this blog, points you to a thank you page while that comment lies in moderation.

WordPress 168

WordPress Lurker Postrank NoFollow 168

Convince & Convert

MARCH 3, 2010

Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. There’s an optimal time of day and day of week to tweet. Between bit.ly

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Waxing UnLyrical

NOVEMBER 21, 2010

Don’t sweat the Twitter metrics , by Seth Duncan at Context Analytics’ blog (now Beyond Analytics). by Daniel Sitkin at Metrica’s Measurement Matters. Why: it’s one of the most important questions we can – and need to – ask. Why: Measuring the channels is not important. Think you can make it?

Postrank 119

Postrank Conference Tourism Analytics 119