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Waxing UnLyrical
AUGUST 27, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Image: Kemp Edmonds via Flickr, CC 2.0 Thanks so much for stopping by WUL!
Waxing UnLyrical
FEBRUARY 1, 2011
“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# So I figured there are probably a lot of people who have the same question. pts Settings.
Waxing UnLyrical
OCTOBER 1, 2010
Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#
Waxing UnLyrical
SEPTEMBER 13, 2010
But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.
Waxing UnLyrical
OCTOBER 19, 2010
If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. In this case, the local organizations are pushed out by the larger national volunteer organizations and they may miss out on some search traffic. Read All About It!
Waxing UnLyrical
NOVEMBER 7, 2010
Faulty media metrics make for a guessing game , by Mathew Ingram at GigaOm. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. The operative “p&# here is practical.
Waxing UnLyrical
NOVEMBER 23, 2010
Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Id love to see some metrics on the effectiveness of advertorials. Thanks so much for stopping by WUL! pts Settings.
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