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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Welcome employee social advocacy! According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Additionally, you need to demystify the idea using social media at work negatively impacts productivity. Leverage this highly engaged focus group for feedback.

Survey 127
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What is Social Commerce and Why Should Your Brand Care?

Hootsuite

What is social commerce? Social commerce is the process of selling products directly on social media. With social commerce , the entire shopping experience — from product discovery and research to the check out process — takes place right on a social media platform. Social commerce is not e-commerce.

Brands 145
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How Size Matters in the Social Media ROI Debate

Convince & Convert

ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics.

ROI 125
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How to define and share your core brand values effectively

Sprout Social

When developed with integrity and incorporated into your business’s operations, your brand values provide an essential roadmap for maintaining your public image and brand reputation. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Gather feedback.

Brands 126
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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. MutualMind takes the different aspects of social media and brings them together into a concise, and helpful way.

Brands 115
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 60