Remove Feedly Remove Focus Group Remove Marketing Remove Reputation
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback.

Survey 127
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The pros and cons of social media

Sprout Social

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company.

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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Brands 115
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How to define and share your core brand values effectively

Sprout Social

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. When developed with integrity and incorporated into your business’s operations, your brand values provide an essential roadmap for maintaining your public image and brand reputation. Gather feedback. Showcase your employees.

Brands 126
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

By tapping into a daily habit that already exists, you can create advocates and amplify your existing marketing efforts. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Image via Unsplash. Your employees each have a morning ritual. Grab a cup of coffee.

Survey 60
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How Size Matters in the Social Media ROI Debate

Convince & Convert

And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. With mid-level brands the debate becomes more acute because the marketing budget is more thinly spread. In other words conventional marketing and social media marketing are symbiotic. Your response should be simple.

ROI 125
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Emergence Marketing. A wiki may have all these things, but that does not a platform make.