agora pulse
DECEMBER 28, 2017
Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Brand mentions of both your handle and hashtag. What should you be listening for?
Convince & Convert
OCTOBER 22, 2021
Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback. Grab a cup of coffee.
Sprout Social
SEPTEMBER 30, 2020
In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. The Twitter Explore page gives you an updated list of topics and hashtags trending in your region and relevant to your interests.
Sprout Social
DECEMBER 5, 2022
Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Social media is an always-on focus group. It’s Corn – Tariq & The Gregory Brothers & Recess Therapy. Social media can also spark joy by connecting people with similar interests.
Convince & Convert
NOVEMBER 17, 2016
A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Image via Unsplash.
Ignite Social Media
DECEMBER 7, 2020
Facebook’s research also indicates that Gen Zers are open to brands posting to online groups, as long as the brands offer genuine and valuable content. Facebook has also been testing media placements in the Facebook groups feed. A brand’s ad would show in the mobile feed in the Facebook groups tab next to community posts.
Ignite Social Media
APRIL 7, 2021
of page followers A brand post on Instagram has the most potential to reach audiences organically Evergreen content is the most ideal when it comes to your organic content strategy Hashtags are a helpful discoverability tool, but make sure you’re using them properly. Hashtags are your friend on most channels. Create a community.
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