agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Brand mentions of both your handle and hashtag. What should you be listening for?

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Hashtag Marketing Focus Group Conversation 128

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Social media is an always-on focus group. It’s Corn – Tariq & The Gregory Brothers & Recess Therapy. Social media can also spark joy by connecting people with similar interests.

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Social Media Crowdsourcing Privacy Comparison 139

Hootsuite

OCTOBER 1, 2019

Use the right hashtags on your posts. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog) Consider creating a branded hashtag.

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Instagram Geotagging How To Tourism 111

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Think of it as a speedy alternative to a focus group.

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Brands Meme How To Advertising 110