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How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to social profiles? Calling attention to mobile apps?

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Plutter Kite: The Ultimate Micro-Blogging Service

Techipedia: Tamar Weinberg

Twitter has major problems with uptimes, Plurk is missing some major features, and Brightkite is having issues with Verizon. But they all shy away from implementing features that worked, from other services. Threaded Comments – one of the largest feature missing out on Twitter was the ability to actually respond to someone.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. Brandwatch is a social media monitoring platform that supports 27 languages and provides results from millions of social news and media sources across the web. Price: From $49 to $349 per month.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. Peace, Jackie Reply Al June 30, 2010 at 12:49 pm This post was also featured on our Education Blog, here is a link to it: [link] Reply Cancel reply Leave a Comment Be sure to wrap all code in <code></code> tags. It’s why she is now famous. Another great post.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. And that’s the key differentiator of social media: we, the consumers, can have one loud voice, that companies and other people listen to.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Experts Talk About Social Media Training (Samir Balwani): Samir has a great interview on the background on social media marketing with 5 experts. Normally I don’t self-promote in this roundup, but the quotes are good, and Jason Falls, who was featured, is one of my role models.) Note: I was interviewed.

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