article thumbnail

How Fashion Brands Can Use TikTok

Pixlee

But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. Create A Hashtag Challenge. Create a Virtual Event.

Fashion 59
article thumbnail

The Biggest Social Media Moments of 2023

Social Media Strategies Summit

Trying the Grimace Shake from McDonalds… HAPPY BIRTHDAY GRIMACE @Max Goodrich #grimaceshake #happybirthdaygrimace #grimace ♬ original sound – haleyybaylee But there’s no shortage of competition, with the hashtag #grimaceshake eventually generating close to 3.9 The hashtag #tubegirl is edging ever closer to two billion views.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

article thumbnail

How to Spring into a New Season with Fresh Content

Ignite Social Media

Spring on a Relevant Hashtag. However, using hashtags that are relevant to your brand and audience’s interest can be beneficial when it comes to creating fresh content. To make the most of a relevant hashtag, a retail brand, for example, may want to create something for National Fragrance Day, which takes place on March 21 st.

Content 156
article thumbnail

7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean?

Brands 145
article thumbnail

Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Hosting Instagram Live sessions is a great way to interact directly with your audience. Leverage the Right Hashtags. One of the ways through which Instagrammers find new content is hashtags. To benefit from hashtags, you’ll have to do some research. There’s also a lot of debate around the right way to use hashtags.

article thumbnail

TikTok for Business: Top 10 Brands Smashing it on TikTok

Social Media Strategies Summit

One recent example is the 2023 UEFA Champions League Final, where Pepsi hosts an annual pre-match “kickoff show.” 3) Dior @dior / six million followers According to MMI Analytics , Dior generates more mentions than any other historic fashion brand on TikTok. So what’s it doing right?

Brands 130