Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? But your characterisation of a strategy as proactive vs reactive adds another important layer to planning.

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Social Media Strategy Social CRM Company 118

Convince & Convert

APRIL 6, 2010

On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. And great example about the eyeglasses.

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Brands Content Social Media Consultant 146

Convince & Convert

MARCH 23, 2010

Nothing turns a new reader off more than name dropping and 'Inside Baseball&# speak especially when they have no clue who or what you are referring too. And many of us in the social media space are guilty of that particular sin. link] jaybaer So very true. Excellent point. link] Adine Jay, This was timely and a great help for me.

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Social Media Strategy Consultant RSS 120

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APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Instead, it’s the standard sports franchise drivel, including ads for home equity loans above the team logo. Yep, that’ll get fans in the seats. I think it depends, though.

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Social Media Content Analysis Sports 121

Convince & Convert

MAY 26, 2010

Do you have a hammer strategy or a strategy for construction – be it tearing down or building up? Hopefully most of us on this site are past the “how Twitter / Facebook / Flickr / YouTube… works,&# and have progressed to “how to make Twitter / Facebook / Flickr / YouTube…work for you&# section.

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Social Media Consultant Video Strategy 136

Convince & Convert

JUNE 22, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Are Companies Not Valuing Judgment As A Critical Element Social Media is the Servant of Strategy, Not the Master Does Your Blog Have a Long Tail Anonymous As Olivier already stated, this is the crux of the (..)

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Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 21, 2010

This is very helpful for my future reference. What content lessons do you take away from these results? I’m sure there’s patterns I’ve missed. 1 (Danny Brown) Tagged as: blogging , blogs , content creation , content marketing , Convince and Convert , cotent lessons , headline writing Did you enjoy this blog post?

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Social Media Strategy Social CRM Consultant 143

Convince & Convert

SEPTEMBER 21, 2010

Learn how to get started with social media from an expert [link] [link] eric diaz @commcounsel here's a great post we use as reference when creating our social media strategy, slideshow included [link] [link] Satu Rajamaki Thank you @jaybaer for "Develop a social media strategy in 7 steps."

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Social Media Strategy Consultant Conference 168

Convince & Convert

SEPTEMBER 21, 2010

The “topic analysis&# part refers to being able to mine the data for secondary terms. The “topic analysis&# part refers to being able to mine the data for secondary terms. I want to be able to look at my search results for “Brand Name&# and search to see how many times “Keyword&# was used.

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Social Media Radian6 Strategy SM2 158

Convince & Convert

FEBRUARY 25, 2010

Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” They have a navigation element on their site titled “OMGWTFUN”, and they recently sent an email with the subject line “ThinkGeek less than threes you.”

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

APRIL 22, 2010

Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor. You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. And our modern definition of “social media&# still includes that component.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

JULY 22, 2010

But, I certainly understand the inquiry – the term 'social media' has grown to encompass so many different things that its become difficult to define. If you are interested in learning more on this topic, I'll refer you to an excellent post Jay wrote on this challenge and its implications for the broader Industry: [link].

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

SEPTEMBER 21, 2010

Social media isn't hard but doing it well can be if you don't take a collaborative approach–which you clearly do. I'm giving a talk next week on social media to some people not very familiar with the topic and I'll probably reference this post (with attribution, of course).

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 15, 2010

It’s so obvious if you know the basis for social media. I’m keeping this as a reference. Focus on the people. But sometimes it’s the most obvious parts that we never get. Thanks for sharing. Anonymous Truly is a great graphic. And repeat… Anonymous I love the 5-steps and really like step number 2.

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Social Media Strategy Social CRM Consultant 166

Convince & Convert

AUGUST 4, 2010

4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. The one-liners I read daily are references to websites, conferences, fixes for technical problems. I love Twitter. It enriches my life every day.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

APRIL 8, 2010

I'm going to reference this post in my blog. link] helloGinger The Truth About the iPad | Blogging and Content Creation | Social …: Convince and Convert Blog: Social Media Str… [link] [link] sewa mobil thanks for the post about ipad. the world's most expensive flashlight). Great post! link] jaybaer thanks.

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iPad Content iPhone Wireless 138

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JULY 8, 2010

The True Blood reference floored me. [link] Ahmed Haha, an excellent post. It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. Great post.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 21, 2010

I certainly don't have all the answers, but at least it's a getting started list that people can refer to when needed. link] Danielle LaPorte The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer) use-full. And I review restaurants in town (it's about a 3 mile drive). ericboggs Thanks for the thought.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Either way, the implications for Kurrently and the real-time Web are profound. As Gilbert pointed out, our own intersection is a good example.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

SEPTEMBER 20, 2010

Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] Kwan Morrow Is Twitter for Business Even Worth the Trouble | social crm | Convince & Convert [link] [link] Bret Simmons RT @jaybaer: Is Twitter for Business Even Worth the Trouble? You certainly covered some great reasons to that point. twitter????twitter??????????Is

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Social CRM Twitter B2B CoTweet 148

Convince & Convert

JUNE 30, 2010

VIA is going to be the #1 company I go to if I want an ad campaign or want to refer someone to an ad agency. If not, a person who will refer you to potential customers. They also challenged party-goers to dress in Mad Men themed costumes. It was lots of fun and they got a lot of buzz.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity.

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

SEPTEMBER 2, 2010

I actually think the Web and social media have contributed significantly to the polarization of political and cultural thought in the U.S. It’s funny how you reference the shortcomings of social media. link] jaybaer Good! I was getting concerned that you were souring on me Marjorie!

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Social Media Strategy Consultant Social CRM 155

Convince & Convert

JUNE 23, 2010

I believe you were referring to this as well, but just wanted to share my thoughts on the notion of all ideas being 'equal' They enter a 'free' construct that allows it to be recognized.

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Crowdsourcing Social Media Strategy Construction 122