Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 126

Twitter Metrics Social CRM Consultant 126

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JULY 5, 2010

I’ll be back in a couple weeks.

Community building 117

Community building Social CRM Consultant Posterous 117

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FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 129

Social Media Marketing Social CRM Consultant 129

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JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. This allows (mandates, even) the cream to naturally rise to the top.

Social Media 142

Social Media Strategy Consultant Blogger 142

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MAY 13, 2010

Bowen RT @jaybaer: 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] Socially Influence RT @jaybaer: 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] TweepTips 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] Lee Johnson ???

Social Media 154

Social Media Strategy Social CRM Consultant 154

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FEBRUARY 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy? Now that it is so easy for Joe Q.

Compete 116

Compete Conference Organization Social CRM 116

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FEBRUARY 23, 2010

Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have. If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality.

Social Media 118

Social Media Strategy Social CRM Company 118

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JULY 28, 2010

This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. What colors tend to influence rooms? These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects.

Social Media 151

Social Media Strategy Consultant B2B 151

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MARCH 25, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The More Things Change, The More Things Change Why You Should Use a Content Rationale Report Why Influence Mining is the Next Gold Rush [link] janet I've been a fan since you mentioned them in your list (..)

Social Media 117

Social Media Strategy Statistics Metrics 117

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FEBRUARY 5, 2010

Thanks for your help!

Disqus 109

Disqus Social CRM Patterns Consultant 109

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JUNE 24, 2010

But, I'm n… [link] [link] Rinforside web 3 Ways Infomercials Can Inspire Your Social Media #socialmedia [link] [link] Onit Marketing Never bought a shamwow? Here’s your chance to get to know it and learn about 3 ways it can influence your social media!

Social Media 122

Social Media Strategy Social CRM MySpace 122

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MAY 25, 2010

Which Are You Providing I see 17 online marketing services that small and medium agencies (especially PR-focused firms) could credibly offer clients, if they made the effort to build competency: Search Taxonomy Analysis Search Opportunity Audits Search Engine Optimization (not super duper hard core SEO, but intermediate level) Blogger Outreach Influencer (..)

Marketing 124

Marketing Social CRM Conference Social Media 124

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JULY 6, 2010

More from Convince and Convert 7 Secrets to Successful Social Media Farming The Conflicting Faces of Social Media 18 Social Media Quotes Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged (..)

CSR 139

CSR Social Media Strategy Consultant 139

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AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I especially like your last point — if social media has changed anything, it's changed the definition of influence. What do you think? Frank_Strong This is a great post Jay.

Questions 162

Questions Social Media Consultant Education 162

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MAY 5, 2010

What do you think of this approach?

Social Media 127

Social Media Case Study Strategy Study 127

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APRIL 6, 2010

Remember however, that many factors influence popularity at the individual content piece level. Don’t make assumptions – test them. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results.

Brands 146

Brands Content Social Media Consultant 146

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JULY 14, 2010

[link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. al definitely should influence strategy though.

Social Media 137

Social Media Strategy Metrics Organization 137

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JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation.

Social Media 130

Social Media Strategy Influencer Case Study 130

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SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 150

Social Media B2B Strategy Consultant 150

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SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first.

Social Media 158

Social Media Radian6 Strategy SM2 158

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JUNE 22, 2010

[link] blur Marketing Why You’re the Key to Social Media Success [link] [link] Kimber Johnson Why You’re the Key to Social Media Success… [link] (from @JayBaer) [link] Sadie Harris Why You’re the Key to Social Media Success [link] [link] Joey Strawn What are you doing to influence the use of social media in your organization?

Social Media 132

Social Media B2B Company Consultant 132

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SEPTEMBER 21, 2010

Do you have influence or a bunch of followers? =-. Do you have influence or a bunch of followers? =-. Do you have influence or a bunch of followers? =-. .-= Jamie Favreau´s last blog. link] Jamie Favreau Thanks for posting this. Jamie Favreau´s last blog. link] Jamie Favreau Thanks for posting this.

Social Media 168

Social Media Strategy Consultant Conference 168

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SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? What content lessons do you take away from these results?

Social Media 143

Social Media Strategy Social CRM Consultant 143

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APRIL 14, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 5 Ways to Turn Helpfulness Into Marketing Greatness Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services 6 Degrees of Influence – The Value of Customer-to-Customer Connections (..)

Social Media 130

Social Media Consultant Health Care Questions 130

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SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users.

Social Media 161

Social Media Statistics Strategy Research 161

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AUGUST 26, 2010

Keyword Volume and Analysis – Comparative data across multiple terms Influencer Report – Who is talking about you that has disproportionate online influence? Excellent Social Archive Capabilities But given that RowFeeder is intended for the data warrior, my favorite feature is the spreadsheet capture of all mentions.

Social Media 120

Social Media Strategy Analysis Reputation 120

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APRIL 22, 2010

We’d all be much better off if we stopped lumping everything under the social media, and instead focused more on the SPECIFIC outcomes that socialization of business can produce. 5 Primary Ways to Use Social Media If you’re focused primarily on prospective customers and building awareness there are two options: 1.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

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AUGUST 31, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Influence Mining is the Next Gold Rush Why D.I.S.

Conversation 116

Conversation Social Media Social CRM Consultant 116

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SEPTEMBER 21, 2010

going so our COMMUNITY INFLUENCERS ?can and create some SOCIAL MEDIA about it. I basically get this mashed up question from companies wanting to do social media. going so our COMMUNITY INFLUENCERS ?can and create some SOCIAL MEDIA about it. and create some SOCIAL MEDIA about it. link] Geno jason… preach it.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

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AUGUST 4, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? I imagine some people will see each and be negatively influenced.

Social Media 132

Social Media Strategy Comments Course 132

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MARCH 9, 2010

With niche publications/sites you're often reaching the “core&# group of users who are more passionate and often influence the larger group. With Oakely for example, we found that influencing surfers and athletes was more important than running ads in Rolling Stone. But that still costs money.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

JULY 13, 2010

[link] Kelly @ MediaMiser RT @arikhanson: Love this post by @elizabethsosnow: Why the digital divide is death to your PR firm [link] (LOVE tip #3 Elizabeth!)

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

FEBRUARY 9, 2010

It has become so easy to share, that 'trust' is THE main component of influencers. kahuna7 Jay, I don't normally comment on your posts (which I should) but I find myself redistributing your posts to my sphere of influence quite often because of how great your content has been now for about the last year.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

JULY 8, 2010

Shameless Plus – For more insights on what influences email deliverability, check out our Letters to the C-Suite: Getting Serious About Permission & Deliverability).

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 20, 2010

The online population that’s creating the content that’s influencing the rest of the world is on Twitter, period. Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. The company can’t ignore me then!&# Which do you believe?

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

JULY 9, 2010

In fact, if you’re a marketer, online influencers generally agree that getting free products to review is great, but the trump card is the authenticity and transparency something experiential offers. And the online influencers recognized that for what it was: transparent and authentic.

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

SEPTEMBER 21, 2010

Find a tweet your competitor sent, and see how many times it was retweeted, by whom, which among them are influencers, etc. Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167