Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. It’s fundamental direct marketing. The Social Habit pre-orders now available. Be at the right place at the right time.

Brands 114

Brands Twitter Facebook Research 114

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.

CSR 129

CSR Airlines Loyalty Hashtag 129

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 156

Social Media Policies Consultant Social CRM 156

Hootsuite

APRIL 4, 2023

Here’s an adorable example from the Hotel for Homeless Dogs. View this post on Instagram A post shared by The Hotel For Homeless Dogs (@hotelforhomelessdogs) Followers that click the link go to a donation page in the IG app. How to fundraise on social media: FAQs Can social media be used for fundraising?

Social Media 98

Social Media Tips HootSuite How To 98

Hootsuite

JUNE 6, 2023

These 4 templates for Instagram Reels allow you to upload your own creative, and you can edit the text or video length to suit your marketing goals. Free 30-Day Trial The post 200+ Free Instagram Templates to Save HOURS of Work appeared first on Social Media Marketing & Management Dashboard. Save time and get results.

Template 90

Template Templates Instagram HootSuite 90

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. But more than 80% of those impressions, from “I love Sweet Leaf Tea &# to “I’d rather die than sleep in this hotel&# are created by just 16% of the U.S. Fly more miles, get priority seating on an airline.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. 4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. Good luck on the move!

Social Media 132

Social Media Strategy Comments Course 132

Hootsuite

MAY 29, 2023

Image creation Content sourcing is one of the biggest bottlenecks for marketers and social media managers. AI social media tools can help you generate new ideas faster, opening the door to more creative and impactful social media marketing campaigns. Reset FAQs about AI in social media How is AI used in social media?

Social Media 72

Social Media HootSuite Privacy How To 72

Hootsuite

NOVEMBER 2, 2023

Inn at the Market sets the scene Looking for a great way to celebrate #ValentinesDay and reconnect with your special someone? link] pic.twitter.com/6mkvLxEMUd — Inn At The Market (@innatthemarket) January 26, 2022 This boutique hotel in Seattle showcases their Valentine’s Day package with a rooftop view and a romantic dinner.

Examples 89

Examples Social Media Apparel Banking 89

ProBlogger

FEBRUARY 11, 2014

Don’t skimp on shipping policies, product details, contact info, technical specs, product FAQs – anything you can think of that a customer might need to know. This way, you can better vary your content and spread out your product marketing, so it’s not all “buy, buy, buy!” Don’t fear the long-form sales page.

Products 52

Products Blogger Buy Hotels 52

ProBlogger

FEBRUARY 24, 2014

Don’t skimp on shipping policies, product details, contact info, technical specs, product FAQs – anything you can think of that a customer might need to know. This way, you can better vary your content and spread out your product marketing, so it’s not all “buy, buy, buy!” Don’t fear the long-form sales page.

Products 41

Products Blogger Buy Hotels 41

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. So they have unsolved technical glitches that restrain growth and market penetration. Depends on your resources and how big these geo-apps get. The Blackberry version freezes the device. And their customer service SUCKS!

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 21, 2010

Even with more and more sessions being staged outside the convention center in adjacent hotels, SXSW cannot get much bigger without serious impact to the attendee experience. It’s not about anything that’s on your calendar or in any way tied to the norm of interruption marketing. This level of vagary is useless. The kismet.

Social Media 128

Social Media Strategy Conference Eventful 128