Jeff Esposito

MARCH 3, 2014

Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. Every social network is not right for every business and/or their customers. Since Facebook owns their platform, the only real option is to adapt.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

MARCH 3, 2014

Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. Every social network is not right for every business and/or their customers. Since Facebook owns their platform, the only real option is to adapt. Below is a video of the talk: PT 2.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Facebook is the world’s largest social network. What do you want to see when you come on the platform? Less can be More.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

JUNE 27, 2011

In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

APRIL 19, 2012

Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic. Jason Falls takes a look at LinkedIn today and how there are a number of articles calling Facebook desperate in the top feed.

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Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Translation: I don’t understand social marketing, and I’d prefer you to tackle that medium. It was unchartered territory that even PR pros couldn’t grasp.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

MARCH 8, 2011

70% of the US’ 149 Million Facebook users login daily ( Ogilvy ). Facebook is the top visited website, accounting for over 8% of all online visits ( Hitwise ). 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). Americans spend 2 hours, 12 minutes per day on Twitter ( Experian ).

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Sysomos Hitwise Social Media Statistics 44